Sr. Manager, Technical Search Engine Optimization

Senior Manager, Technical SEO

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Manager, Technical SEO leads Macy's enterprise-level search strategy by driving technical implementation in key areas including crawlability, indexation, structured data, performance, and quality assurance. They manage a team of SEO Specialists and collaborate closely with product and engineering partners to ensure SEO best practices are integrated across sprints, site updates, and platform enhancements.

What You Will Do

• Oversee audits to assess crawl efficiency, indexation, canonicalization, and Core Web Vitals.
• Lead SEO quality assurance both pre- and post-launch for new features, templates, and site updates.
• Identify technical SEO opportunities and partner with engineering and product teams to scope, refine, and implement solutions and roadmap features.
• Analyze log files and crawl diagnostics to detect and resolve technical issues.
• Support implementation of structured data, mobile-first optimization, and JavaScript SEO enhancements.
• Ensure proper configuration of robots.txt files, meta tags, and sitemap structures.
• Document technical SEO processes and develop scalable, repeatable playbooks.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Technical SEO Expertise - Deep knowledge of crawlability, indexation, canonicalization, Core Web Vitals, and structured data, with proven ability to lead audits and drive site performance improvements.

Cross-Functional Collaboration - Ability to partner effectively with product, engineering, and analytics teams to scope, communicate, and implement SEO initiatives across the enterprise.

Technical Requirements Development - Experience translating SEO needs into clear, actionable requirements for engineering and product teams, including for site architecture, rendering, and performance enhancements.

Analytical & Diagnostic Skills - Proficiency in analyzing log files, crawl diagnostics, and page speed tools to identify and resolve complex SEO issues.

Tool Proficiency - Strong command of SEO tools such as Google Search Console, Screaming Frog, Botify, PageSpeed Insights, and Adobe Analytics.

HTML & JavaScript Knowledge - Understanding of HTML, JavaScript frameworks, rendering behavior, and how these impact SEO, especially for mobile-first and dynamic sites.

Team Leadership - Experience managing SEO specialists and leading SEO-focused workstreams with the ability to develop scalable playbooks and best practices.

Communication & Influence - Strong written and verbal communication skills with the ability to simplify technical concepts and influence stakeholders across both technical and non-technical functions.

Who You Are

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include :

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.