Marketing Specialist

Marketing Specialist

Are you a creative marketer who thrives on blending digital strategy with real-world community engagement? Do you see social media not just as posts and likes, but as a powerful way to tell stories, build trust, and grow a brand that truly makes an impact? Are you energized by networking events and community involvement, where your presence helps strengthen connections and expand the firm's reach? Can you manage campaigns, vendors, and creative projects with both precision and initiative, ensuring nothing falls through the cracks? Are you ready to join a compassionate, client-first law firm where your marketing expertise will directly help us fight for the vulnerable and serve the community? Final question : When faced with a challenge, do you get excited or run away?

To Apply : Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.

Neal & Solevilla isn't just another personal injury law firm. Founded on the belief that every client deserves unwavering advocacy, our team has built a reputation for combining compassion with results. With deep roots in the Tampa Bay community and a proven track record of securing life-changing outcomes, we've redefined what it means to fight for the vulnerable. At Neal & Solevilla, we put people first : our clients, our team, and our community.

We are looking for a Marketing Specialist to help write the next chapter of our firm's growth. As the driving force behind our marketing and community presence, you'll manage marketing campaigns, engage with the community, and amplify the mission that sets Neal & Solevilla apart. This is not a behind-the-desk role, you'll be both strategist and boots-on-the-ground marketer, blending creativity with data-driven execution to ensure our message reaches those who need us most.

What you'll do :

Digital & Vendor Oversight

Partner with SEO / PPC vendors to set clear goals, review performance, and challenge assumptions when needed.

Oversee LSAs, Google Business Profile postings, and directory listings to ensure accuracy and visibility.

Coordinate OTT / streaming campaigns and evaluate opportunities in billboards and out-of-home.

Confidently translate vendor jargon into actionable insights for leadership.

Organic & Content Marketing

Manage the firm's organic social media (Facebook, Instagram, TikTok, LinkedIn), including content calendars, posting, and light design / video editing.

Build and deploy newsletters and email campaigns to engage clients, referral partners, and the community.

Develop creative campaigns that showcase our culture, client advocacy, and community impact.

Community Engagement & Events

Represent the firm at 2+ networking events per week and quarterly community events (Chambers of Commerce, local networking groups, nonprofit causes).

Coordinate and host branded events (e.g., open houses, women's networking nights, school and Little League partnerships).

Manage swag, banners, and grassroots sponsorships to expand community presence.

Intake & Growth Enablement

Partner with the Intake team to ensure leads convert into signed cases; track funnel KPIs and share insights.

Support process improvements to increase speed-to-lead, show rates, and conversion.

Execution & Ownership

Take ideas from concept to completion - campaigns launched, reports delivered, booths reserved, content created - without waiting for handholding.

Track KPIs, analyze ROI, and present monthly reports with clarity and action steps.

What we're looking for :

Experience & Industry Insight :

2-5 years in marketing, digital media, or communications (agency or in-house); experience in legal, medical, or professional services a plus.

Marketing & Digital Skills :

Proficient with Meta Ads Manager, Canva, and email platforms (Mailchimp or similar); familiar with SEO, PPC, paid social, and comfortable managing vendors.

Content & Creativity :

Strong copywriting and content ideation skills, with light design / video editing ability (Canva, CapCut, or similar).

Community Presence :

Hands-on experience planning and attending events; energized by networking and representing the firm at community functions (some evenings / weekends required).

Character & Values :

A proactive self-starter who takes ownership, works humbly as part of a team, and embodies our core values - Compassion in Action, Culture Matters, Respect in Every Action, Driven by Excellence, and Fighting for the Vulnerable.

Language Skills :

Spanish fluency preferred, not required.

Why you should work here :

Room to Grow :

You won't just execute campaigns - you'll gain exposure to strategy, vendor management, and multi-channel marketing, setting you up for advancement on a clear career path.

Skill Development :

From billboards to streaming ads to digital reporting, you'll build a broad toolkit that combines both traditional and modern marketing approaches.

Tight-Knit Team :

You'll join a supportive, collaborative environment where everyone rolls up their sleeves and has each other's back.

Meaningful Impact :

Your work directly drives the firm's growth, helping us reach more clients who need strong advocates.

Culture of Celebration : Success is recognized and celebrated - big wins and small milestones alike are shared as a team.

Additional perks :

Comprehensive Benefits :

Full benefits package including health, dental, and vision coverage, with both employer-paid and employee elective options.

Paid Time Off :

Generous PTO and paid holidays to support worklife balance.

Performance Rewards :

Eligible for performance bonus of up to 1015% of base salary, tied to KPIs.

Team Incentives :

Success is rewarded with milestone bonuses, firm-sponsored outings, and even team trips when big goals are met.

Clear Career Path :

Defined advancement opportunities with clear milestones at each level.

This isn't just a marketing role. This is a chance to help amplify justice for those who need it most. If you want to apply your marketing talent at a humble, client-first firm that values both compassion and results, we'd love to hear from you.