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Digital Marketing Specialist
Digital Marketing SpecialistPOLK MECHANICAL COMPANY LLC • Grand Prairie, TX, US
Digital Marketing Specialist

Digital Marketing Specialist

POLK MECHANICAL COMPANY LLC • Grand Prairie, TX, US
14 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

RESPONSIBILITIES

Pay-Per-Click (PPC) Campaign Management

  • Collaborate with Marketing Leadership to develop, implement, and optimize PPC campaigns across Google Ads, LinkedIn, and other relevant platforms
  • Manage campaign budgets, bidding strategies, and ROI optimization
  • Conduct keyword research and competitive analysis to identify opportunities
  • Collaborate with Marketing Leadership to create compelling ad copy and landing page strategies to maximize conversions
  • Monitor campaign performance metrics and provide regular reporting with actionable insights
  • A / B test ad variations, audiences, and targeting strategies to continuously improve results
  • Track and analyze lead quality and conversion rates through the sales funnel

Social Media Marketing

  • Develop and execute comprehensive social media strategies across LinkedIn, Facebook, Instagram, and other relevant platforms
  • Create, schedule, and manage engaging content that showcases projects, company culture, safety initiatives, and industry leadership
  • Plan and coordinate social media campaigns aligned with business objectives and seasonal opportunities
  • Monitor social media metrics and engagement, providing regular performance reports
  • Engage with followers, respond to inquiries, and build community around the POLK Nation brand
  • Collaborate with field teams and project managers to capture compelling project stories and employee spotlights
  • Stay current on social media trends and platform updates relevant to the construction industry

    • Digital Marketing Project Coordination

  • Serve as the central coordinator for all digital marketing initiatives and campaigns
  • Manage marketing project timelines, deliverables, and stakeholder communication
  • Coordinate with internal teams (sales, operations, HR) to align marketing efforts with business priorities
  • Ensure brand consistency across all digital channels and campaigns
  • Maintain marketing calendars and documentation
  • Support event marketing and recruitment marketing initiatives as needed

    • Analytics and Reporting

  • Track, measure, and report on all digital marketing activities and KPIs
  • Provide insights and recommendations based on data analysis
  • Monitor website traffic, lead generation, and campaign performance
  • Prepare monthly reports for leadership team

    • REQUIRED QUALIFICATIONS

    Essential Skills and Experience

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 3+ years of proven experience in digital marketing with strong emphasis on PPC campaign management
  • Demonstrated expertise managing Google Ads, LinkedIn Ads, and other paid digital platforms
  • Strong track record of social media marketing planning and execution across multiple platforms
  • Experience coordinating complex marketing projects with multiple stakeholders
  • Proficiency with marketing analytics tools (Google Analytics, platform-specific analytics)
  • Strong project management and organizational skills
  • Excellent written and verbal communication abilities
  • Data-driven mindset with ability to translate metrics into actionable strategies
  • Self-motivated with ability to work independently and as part of a team
  • Creative problem-solving abilities and attention to detail

    • Technical Proficiency

  • Google Ads and Google Analytics (certification preferred)
  • Social media management platforms (Hubspot, or similar)
  • Microsoft Office Suite or Google Workspace
  • Basic graphic design skills (Adobe Creative Suite, Canva or similar tools)

    • PREFERRED QUALIFICATIONS

    Highly Desirable

  • Experience in construction, commercial real estate, or B2B industrial sectors
  • Understanding of the construction industry landscape, buyer personas, and sales cycles
  • Web development knowledge (HTML, CSS, basic WordPress or CMS management)
  • SEO best practices and implementation experience
  • Experience with marketing automation tools
  • Additional digital marketing certifications (Google Ads, Facebook Blueprint, HubSpot)

    • WHAT WE OFFER

    At Polk Mechanical, we invest substantially in our employees through :

  • Competitive compensation package
  • Comprehensive benefits (medical, dental, vision)
  • Career advancement opportunities
  • Professional development and training programs
  • Award-winning safety culture
  • Collaborative, values-driven team environment
  • Opportunity to make an impact in a growing, dynamic company

    • LOCATION

    This position is based in Grand Prairie, TX.

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    Digital Marketing Specialist • Grand Prairie, TX, US