Senior brand marketing manager

Status : Full-Time, Employee

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Job function : Marketing

Relevant work experience : 8+ years

Career level : Experienced

Office location : Kirkland, Wa

Workplace type : Hybrid (a mix of work from home and in office) Salary range : $130,400 - $142,100

Benefits

Fully paid medical, dental, and vision insurance for employees and eligible dependents

Qualified high deductible health plan / Health Savings Account / FSA

Employee assistance program

Prescription drug benefits

AFLAC

Long-term care reimbursement

WPFLM reimbursement

Employer-paid short-term and long-term disability

Employer-paid life and AD&D

401(k) plan with company matching and no vesting period

Net-employer 401(k) contribution

Bi-annual bonus program

Minimum 15 vacation days per year

12 company holidays

Personal volunteer time

20 days of maternity / paternity leave

7 sick days per year

The role The Bluetooth brand has become a universal symbol for connection, and we see the amazing things Bluetooth connections can do every day, in every part of our lives, often in surprising places. Simply put, Bluetooth technology is the most widely used wireless standard in the world — connecting people to who and what they love, businesses to new opportunities, and industries to greater possibilities. With a refreshed vision, mission, and story, we’re upping our investment in our brand marketing and looking for a Senior Brand Marketing Manager to help us bring this new direction to life. This role will be instrumental in evolving how the world perceives and engages with Bluetooth technology, ensuring the brand remains relevant, trusted, and inspiring across industries and audiences. This role reports to the Vice President of Marketing and will collaborate closely with cross-functional leaders across technical marketing, market development, marketing communications, and human resources.

If you’re ready to shape the future of one of the world’s most iconic brands and have what it takes to drive marketing strategies and campaigns that inspire —we’d love to hear from you.Roles and responsibilities

Lead the brand marketing function — championing and executing the brand’s vision, mission, and story across all platforms and channels

Own the defining, development, and execution of strategic brand campaigns that increase brand value and utilization

Collaborate with the marketing communications team to bring impactful brand marketing campaigns to life

Work alongside technical marketing and market development leaders to ensure consistent messaging and alignment across all marketing functions

Manage brand health and performance metrics, and provide actionable insights to continually refine brand strategies and drive business outcomes

Develop and maintain relationships with key stakeholders both within and outside of the organization to elevate the brand’s profile

Ensure the brand is properly represented across all media and promotional content, both internally and externally

Stay ahead of industry trends and competitors, ensuring our brand positioning remains relevant and differentiated in the marketplace

Potential to manage North America & EMEA public relations agency(ies)

Travel may be required for key brand initiatives, events, and collaborations

Skills and requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred)

8+ years of experience in brand marketing, with a proven track record of success in leading brand strategy and execution for global brands

Deep understanding of brand development and positioning, and experience measuring brand health and performance

Excellent communication, presentation, and interpersonal skills—ability to work effectively with both internal teams and external partners

Creative thinker with the ability to balance strategic thinking and hands-on execution

Experience working in a fast-paced, cross-functional environment with the ability to manage multiple initiatives simultaneously

Strong project management skills, with the ability to manage complex projects from concept to completion

Strong leadership skills with experience mentoring junior staff

Familiarity with marketing automation tools and platforms, as well as analytics and performance tracking systems

A passion for technology, innovation, and building brands that make an impact on the world

Preferred skills

Familiarity with Bluetooth technology, wireless protocols, or connectivity ecosystems

Experience working with or within standards development organizations (SDOs) or industry alliances

Global brand marketing experience, especially in highly technical or regulated industries

Understanding of B2B2C marketing dynamics and developer / partner ecosystems

Proficiency in brand storytelling for technical audiences

Familiarity with brand governance and trademark usage in a global context

Experience managing agency relationships and creative vendors

Working knowledge of product marketing or technical marketing principles

Familiarity with project management software like Asana, Monday, etc.

Who we areAt the Bluetooth SIG, our belief in the transformative power of connection is what inspires us every day—because connection can create a better world for us all. And it all starts with our staff.

Joining our team is about more than contributing to the most widely used wireless standard and one of the most recognizable brands in the world—it’s about making a meaningful impact. Whether you’re helping drive the next wave of wireless innovation, protecting the integrity of the Bluetooth brand, or supporting the global community that makes it all possible, your work will help shape how the world connects.

We believe connection has the power to unlock new possibilities for people, businesses, and industries—helping create a world that is healthier, smarter, more efficient, and more sustainable. We also know that great work happens when people feel supported, inspired, and valued. That’s why we’ve built a culture grounded in collaboration, respect, and balance—where you can do important work alongside people you admire and still have space to unplug and enjoy life beyond the office.

Our strength lies in our people. By uniting diverse skills and experiences that span continents and culture and fostering an open and trusting environment, we provide a forum where all voices are valued, and the best ideas rise to the top. At the SIG, we operate in constant pursuit of what’s next. Your curiosity and bold thinking will help ensure we pursue big ideas that have the power to change the world.

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