Marketing Manager

Job Description

Job Description

This position is full-time on-site

VISION, MISSION & VALUES :

Every employee of SIHF Healthcare is expected to uphold our vision, mission, and values. Our actions will reflect our values of Compassion, Diversity / Inclusivity, Excellence, Integrity, Respect and Stewardship creating a culture in which all individuals are treated with dignity and respect. This will result in our vision of an “Enriched health and life in a just society” through the fulfillment of our mission to build partnerships, develop safe and affordable housing, community engagement in building trust and solutions, foster economic development, provide access to comprehensive health care services, and reduce disparities

CUSTOMER SERVICE COMPLIANCE STATEMENT :

Treat every person with dignity, respect and kindness by listening with your full attention, addressing questions / concerns immediately, and accepting responsibility to follow through by always doing what you say you will do. You support our customers and team by being patient, understanding, and positive knowing that you are at SIHF Healthcare for those we serve.

POSITION DESCRIPTION :

The Marketing Manager is accountable for planning, developing, recommending, and overseeing marketing initiatives and assigned projects to ensure they deliver expected outcomes in a accountable fashion and within budget. This position serves as the marketing and branding leader for both SIHF Healthcare and affiliates in communicating the purpose of our vision, enriched health and life in a just society, and demonstrating how our mission and values are lived out every day in the communities we serve.

The Marketing Manager will guide advertising, consumer communications, outreach, branding efforts, manage community partnerships, and support outreach events. Must ensure that all external communications consistently reflect our vision, mission, and values. This role may include some oversight for staff, contractors, and vendors, while acting as a liaison with executives and department leads to deliver upon marketing goals and strategies that advance the shared reputation and impact respective missions.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Plan, develop, recommend, and implement marketing strategies for SIHF Healthcare and affilaites that demonstrate our mission in action and promote trust, access, and equity.
• Manage and oversee marketing projects, ensuring timelines, scope, and budgets are met; adjust as necessary to maintain project success.
• Serve as brand steward, ensuring external communications embody our values of compassion, diversity, excellence, integrity, respect, and stewardship.
• Direct marketing campaigns, including advertising, social media, digital platforms, publications, and community outreach, that highlight our commitment to reducing disparities and improving community health.
• Develop and maintain messaging that builds public trust and clearly communicates our vision of enriched health and life in a just society .
• Communicate project updates, goals, and requirements with executives and leadership .
• Manage collateral and ordering systems, ensuring accuracy, availability, and alignment with brand standards.
• Prepare regular reports, dashboards, and updates on marketing performance; escalate to leadership when needed.
• Build and maintain relationships with media, community organizations, and sponsors to strengthen reputation and visibility.
• Plan and support community engagement efforts and events that showcase our mission in action.
• Monitor competitor strategies and emerging community needs to inform and adjust marketing approaches.
• Serve as liaison with executives and department heads to align marketing strategy with organizational priorities.
• Perform other duties as assigned in support of SIHF Healthcare and affiliates respective missions.

KNOWLEDGE, SKILLS, AND ABILITIES :

EDUCATION AND EXPERIENCE :

PHYSICAL DEMANDS :

Light physical activity performing non-strenuous daily activities of an administrative nature with the ability to lift and / or move up to twenty-five (25) pounds.

WORK SCHEDULE :

Normal work hours for this position are Monday through Friday dayshift unless otherwise stated.

COMPLIANCE STATEMENT :

Abide by the requirements of all applicable State and Federal laws.

MEDICAL HOME STATEMENT :

Be aware and understand expectations and responsibilities of the Patient Centered Medical Home. Understand role, complete relevant duties, and the requirement to maintain highest level of proficiency within scope, as part of this team-based approach in the patient care continuum.

COMPREHENSIVE BENEFIT PACKAGE FOR FULL-TIME :