Senior Analyst, Paid Search

Senior Analyst, Paid Search

At Publicis Collective, we support our teams with the resources and tools they need to redefine the future of marketing. We lead the way in connecting media, data, technology, and teams by what matters most business outcomes. Publicis Collective's practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of whats possible. As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. We are curious, open, and driven. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. Let's shape the future together.

We're seeking a Senior Analyst, Paid Search for our National Entertainment Client team. This is a new account, offering a unique opportunity to shape strategy and build the paid search foundation from the ground up. In this role, the Senior Analyst will execute paid search campaigns while contributing to the strategic direction. They will act as a bridge between campaign execution and client objectives, ensuring a deep understanding of client needs and that paid search efforts deliver measurable results aligned with business goals.

Responsibilities :

• Responsible for ongoing management, execution, and monitoring of paid search campaigns
• Oversee day-to-day management of approved budgets and pacing progress, supporting Analysts in financial system updates and changes in publisher mix
• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations
• Partner with Analysts to train and mentor on search campaign management and executional best practices
• Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture
• Steward submissions through review process and accurately launch new campaigns in alignment with approved assets
• Partner with Manager to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed
• Lead reporting work stream by providing insights; giving meaning and next steps to performance data
• Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up
• Support development of search and social plans, including budget forecasts, relevant industry trends, competitive insights, lessons learned and / or opportunities to evolve approach to accomplish brand objectives
• Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives

Qualifications :

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.