Data Analyst – Growth Marketing Operations Manager

Responsibilities

Marketing Analytics & Reporting

• Analyze multi-channel marketing performance (SEO, SEM, email, social, paid media, content) and provide actionable recommendations.
• Develop and maintain dashboards, performance reports, and key metric tracking.
• Deliver insights to stakeholders across the business to inform strategic decisions and optimize campaigns.
• Conduct attribution modeling, conversion funnel analysis, and cohort analysis to improve the customer lifecycle.

Campaign Optimization

• Collaborate with campaign managers to test and refine marketing efforts using A/B testing, segmentation, and performance data.
• Use data to inform creative, messaging, and targeting decisions across all digital channels.
• Ensure campaigns are measured effectively with clear KPIs and consistent tracking.

CRM & Marketing Automation (HubSpot-Focused)

• Hands-on manage and optimize HubSpot CRM and Marketing Hub, including workflows, lead scoring, segmentation, and list management.
• Design and implement automated marketing workflows and nurture programs to drive engagement and retention.
• Leverage HubSpot data to deliver personalized communications throughout the customer journey.
• Ensure CRM data integrity, structure, and scalability to support long-term marketing operations.

Operational Efficiency

• Evaluate and improve marketing processes, ensuring efficient execution and accurate tracking.
• Manage marketing technology stack with a focus on integration, data flow, and scalability.
• Own budget tracking, ROI analysis, and performance forecasting.

Collaboration & Leadership

• Partner with cross-functional teams (sales, product, customer success) to align marketing insights and strategy.
• Collaborate with external vendors and agencies to support data-driven campaign execution.
• Mentor junior team members or analysts in analytics tools, reporting, and marketing data literacy.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field (Master’s degree a plus).
• 8+ years of experience in digital marketing or marketing operations, with 3+ years in a data-focused role.
• Expert-level proficiency in HubSpot CRM and Marketing Hub — including workflows, reporting, lead management, and automation.
• Strong experience with marketing analytics and BI tools (e.g., Google Analytics, Looker, Tableau, Excel).
• Deep understanding of multi-channel marketing campaigns and performance metrics.
• Experience managing campaign attribution models, customer segmentation, and lifecycle optimization.
• Familiarity with paid media platforms (Google Ads, Facebook Ads) and SEO/SEM analytics.
• Proven ability to manage budgets and optimize marketing spend based on performance data.
• Excellent problem-solving skills with a strategic, data-first mindset.
• Strong communication skills; able to present data and recommendations to technical and non-technical audiences.
• Comfortable managing multiple priorities in a fast-paced, cross-functional environment.
• Preferred: Experience working in a lead generation company, with a focus on measurable customer acquisition and funnel optimization.
• Bonus: A genuine passion for working on impactful, mission-driven initiatives.

What You Bring

• A passion for data, marketing technology, and continuous optimization.
• Deep experience with HubSpot as a central growth and automation platform.
• A strong track record in lead generation and using data to convert interest into measurable results.
• A desire to contribute to meaningful, cause-driven work that makes a real difference.
• A collaborative mindset and a desire to work cross-functionally to drive growth.

Turn insights into impact.

If you’re ready to lead marketing operations through smart data, advanced analytics, and expert-level HubSpot use—especially in a high-performance, mission-driven environment—we’d love to hear from you.

Apply now and help us transform lives.

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