VP, Product Strategy

About Us

Kitsap Credit Union is a not-for-profit, member-owned financial cooperative with more than 300 employees and 14 branches throughout Western Washington. We have a passion for making a positive difference. As a $2 + billion-asset credit union, we are deeply committed to our members’ financial wellbeing and the prosperity and quality of life in the communities we serve. We are proud to be led by individuals with the experience and skills to drive our organization towards our goals for strategic growth and operational excellence. Our KCU Cares Foundation program focuses on providing resources and support for those struggling with homelessness or hunger and improving the financial well-being of the people in our communities. And beyond monetary efforts, we have provided thousands of hours in staff volunteerism and in-kind support.

At Kitsap Credit Union, our success is built on trust-based relationships and personalized service. We understand our employees are key to our success. They provide the personalized service to our members and contribute to the communities where we live. We are committed to providing a supportive, mission-driven, and inclusive culture where employees can grow their careers. To learn more, visit kitsapcu.org.

About the Role

As the Vice President of Product Strategy at Kitsap Credit Union you will play a pivotal role in driving the strategic direction and growth of our product offerings. Reporting directly to the Chief Revenue Officer (CRO), you will be responsible for leading the product management team, developing and executing product strategies, and ensuring the delivery of innovative and competitive products that meet the needs of our members and align with the credit union's mission and values. We are seeking a dynamic and experienced Vice President of Product to lead our product management team in driving the development and implementation of innovative digital and credit union products. The successful candidate will have a deep understanding of the financial services industry, a proven track record of product leadership, and a passion for leveraging technology to deliver exceptional member experiences.

Quick Facts

Seniority Level : Vice President

Reports to : Chief Revenue Officer

Employment Type : Full-time, Salaried, Exempt, Hybrid

Salary Range : $173,633.98 - $220,000 depending on experience

Bonus Target : 15% potential incentive of base pay

Working Hours : Monday - Friday 8AM - 5PM

Grade : 17BC

Industry : Banking

Principal Accountabilities

Develop and implement a comprehensive product strategy that aligns with the credit union's business objectives, market trends, and member needs.

Lead the product development process from ideation to launch, ensuring that products are delivered on time, within budget, and meet quality standards.

Conduct market research, competitive analysis, and gather member feedback to identify opportunities for new products or enhancements to existing ones.

Set objectives that empower product development teams to achieve key business results.

Champion a user-centric approach to design and ensure that digital products meet the needs and expectations of our members.

Provide leadership, guidance, and mentorship to the product management team, fostering a culture of collaboration, innovation, and continuous improvement.

Set clear goals and performance metrics for the team and provide regular feedback and performance evaluations.

Foster cross-functional collaboration with other departments, such as marketing, finance, and technology, to ensure seamless product development and implementation.

Leading conversations with existing and potential members of our ecosystem in order to identify evolving pain points, needs, and wants.

Oversee the entire product lifecycle, including product planning, development, launch, and post-launch analysis.

Own our pricing strategy for deposit products and the execution plan for prices making sure they are benchmarked, competitive, reported, performing to goal.

Own our promotional strategy with respect to member (customer) promotions and incentives. Partner with CRO VP group to understand our sales and marketing goals and deliver omni-channel promotions to drive the desired outcomes.

Monitor product performance, analyze key metrics, and identify areas for optimization and improvement.

Develop and implement strategies to drive product adoption, usage, and profitability.

Cultivate deep insights into the needs, preferences, and behaviors of our members through data analysis, user feedback, and market research. Develop strategies to enhance member engagement, satisfaction, and loyalty through innovative product solutions.

Ensure that all products comply with relevant regulations, industry standards, and internal policies.

Collaborate with the compliance and risk management teams to assess and mitigate potential risks associated with new or existing products.

Stay informed about regulatory changes and industry best practices related to financial products and services.

Required Skills and Abilities

Excellent interpersonal and presentation skills to effectively communicate with executive leadership, management, staff, and outside contacts.

Excellent organizational, time management, analytical and project management skills.

Ability to research and compile information for the purpose of recommending product and / or services marketing opportunities.

Proficient with Microsoft Office Suite software.

Demonstrates a high level of engagement and active collaboration contributing to a positive team environment.

Understand, model, and represent KCU’s core values.

Excellent leadership and communication skills, with the ability to influence and collaborate with cross-functional teams.

Required Qualifications and Education

Bachelor's degree in business, finance, marketing, or a related field; MBA or advanced degree preferred.

Minimum of 10 years of experience in product management, with at least 3-5 years in a Director or above leadership role.

Proven track record of developing and launching successful financial products or services.

Proven experience leading pricing strategy development and execution, including competitive benchmarking and performance analysis to drive revenue growth and actionable product strategies.

Proven track record of successfully launching and managing digital banking products or platforms.

Excellent leadership and communication skills, with the ability to influence and collaborate with cross-functional teams.

Deep understanding of financial services industry trends, regulations, and competitive landscape.

Demonstrated ability to drive results in a fast-paced, dynamic environment.

Our Values

Integrity : We believe in acting with honesty, trust, and respect which are at the forefront of our daily engagement.

Responsibility : We believe that responsibility is holding ourselves accountable for our decisions, actions, and their outcomes.

Collaboration : We believe in the power of a diverse group of people working together to achieve a united outcome.

Authenticity : We believe activities in actions that demonstrate our commitment to be transparent, dependable, and genuine in every day.

What We Offer

Not only are we one of the largest credit unions in Washington State, and growing, but we are also a company that cares about its employees. We back that up for our employees by offering competitive pay and a benefits package that helps support you and your family’s lifestyle. We value our employees, and we strive to keep our benefits comprehensive and affordable. Some of our benefits include :

Careers | Kitsap Credit Union (kitsapcu.org)

Free onsite parking

Annual time off and sick time accrued

11 Paid holidays

1 Personal day

Medical, Dental, Vision, Short- and Long-term Disability, Life and AD&D Insurance

Employee Assistance Program

Choose from a PPO medical plan or a High Deductible with a Health Savings Account

3% KCU funded Safe Harbor Contribution to your 401K

KCU will match up to 2% of your 401K contributions

All 401K contributions are 100% vested

Potential annual incentive in all roles within Kitsap Credit Union

Tuition reimbursement

8 hours of paid volunteer time off

Discounts on KCU's products and services

Enjoy unlimited ORCA transit access through KCU for less than $45 a year—your cost as an employee

We believe in the power of belonging – it’s in our DNA as a not-for-profit, member-owned cooperative. Our un-bank-like structure ensures that we remain all about people : our members, our employees, and the people in the communities where we live and work. We work hard to provide a collaborative and inclusive environment where you can grow and excel in your career.

We are dedicated to serving our members by providing personalized experiences, convenient access, and highly competitive products and services. But it goes much deeper than that. For more than 86 years, we have been relentless about making a positive difference in our communities. We understand that when our members and communities succeed, we all succeed, and that success can’t happen without great employees.

• Employment is contingent upon satisfactory background and reference checks. Kitsap Credit Union is an Equal Opportunity Employer. All qualified applicants for employment will receive consideration without regard to sex, marital status, race, color, religion, national origin, age, veteran status, disability, genetic information, or any other protected status.

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Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.