Senior Vice President, Market Strategy

Capital Health PlanTallahassee, FL, USA

30+ days ago

Job type

Full-time

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Job description

Location : Hybrid / Tallahassee, FL

Reports to : Chief Executive Officer (CEO)

FLSA Status : Exempt

Employment Type : Full-Time

Position Overview

The Senior Vice President (SVP) of Market Strategy will serve as a key member of the executive leadership team, responsible for shaping and executing the organization's long-term market strategy. This role will lead efforts to position the HMO as the regional leader in providing high-quality, affordable, and member-centered healthcare. The SVP will guide strategic planning, market intelligence, business development, and growth initiatives that drive enrollment, provider partnerships, and competitive differentiation.

Key Responsibilities

Strategic Leadership

Develop and oversee the organization's market strategy, aligning it with the HMO's mission, vision, and financial objectives.

Lead enterprise-wide strategic planning processes, translating market trends and data into actionable growth initiatives.

Partner with the CEO, executive team, and Board of Directors on strategic direction and business priorities.

Market Development & Growth

Identify and evaluate opportunities for market expansion, partnerships, and product innovation across commercial, Medicare, Medicaid, and ACA markets.

Drive competitive positioning through product development, benefit design, pricing strategy, and value-based care initiatives.

Strengthen relationships with employer groups, brokers, community partners, and government agencies.

Market Intelligence & Analytics

Establish robust market research and analytics functions to monitor competitor activities, consumer preferences, provider landscape, and regulatory changes.

Provide data-driven insights to support decision-making on network development, pricing, and member engagement strategies.

Cross-Functional Collaboration

Partner with Marketing, Provider Contracting, Finance, and Clinical Operations to ensure cohesive execution of strategic initiatives.

Support network growth and integration strategies that enhance access, quality, and affordability.

Align member engagement and digital innovation efforts with broader strategic goals.

Qualifications

Education : Master's degree in Business Administration, Health Administration, Public Health, or related field preferred.

Experience :

Minimum 15 years of progressive leadership experience in managed care, health insurance, or healthcare delivery.

Demonstrated success in market strategy, business development, or strategic planning within a health plan or HMO environment.

Proven track record of leading growth initiatives in competitive healthcare markets.

Skills & Competencies :

Strong strategic thinking and analytical skills with the ability to translate insights into execution.

Exceptional leadership, communication, and relationship-building capabilities.

Deep knowledge of managed care operations, regulatory environment, and emerging healthcare trends.

Ability to lead cross-functional teams and influence at the executive and board levels.

Key Attributes

Visionary leader with a passion for advancing affordable, high-quality healthcare.

Collaborative and results-driven with a commitment to innovation.

Skilled at balancing short-term performance with long-term strategic positioning.

Compensation : Competitive base salary plus performance-based bonus and comprehensive executive benefits package.

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Vice President Strategy • Tallahassee, FL, USA

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