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Marketing Manager

Marketing Manager

Watermark LifeWestlake Village, CA, US
8 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Location : Westlake Village, CA (In-Office)

Schedule : Full-Time, 40 hours per week

About the Role

We are seeking a highly skilled, dynamic, entrepreneurial, and highly creative individual to join our team as a Social Media & Creative Strategist Manager to oversee and execute marketing initiatives for two affiliated companies : The Stream Plan and Watermark Life. This individual will play a critical role in shaping our brand presence, communicating our value to clients and partners, and supporting business growth.

The ideal candidate will be a strong communicator with the ability to simplify and present complex financial and insurance concepts in an engaging, simplified, and educational way. This role requires both strategic thinking and hands-on execution across writing, design, digital media, and social platforms.

Key Responsibilities

Creative Campaigns & Brand Identity

  • Lead the conceptualization and execution of creative campaigns from ideation through pre- and post-production.
  • Oversee branding, digital design, photography, styling, shoot locations, and creative direction.
  • Develop presentations and client-facing materials that effectively communicate strategies and solutions.
  • Shape and elevate brand identity, ensuring consistent personality, values, and voice across all channels.

Content Development & Storytelling

  • Write and edit clear, compelling content including articles, case studies, email campaigns, and marketing collateral.
  • Translate complex financial and insurance concepts into approachable, visually engaging narratives.
  • Ideate and produce storyboards, graphics, copywriting, and marketing assets for both digital and print media.
  • Stay current on cultural trends, social shifts, and emerging technologies to continually innovate content.

    • Digital Marketing & Social Media

  • Develop and manage content strategy and a social media calendar aligned with business goals.
  • Oversee and grow social platforms (LinkedIn, YouTube, Instagram, and emerging channels).
  • Create and manage company websites, ensuring content is accurate, engaging, and up to date.
  • Manage visual assets, ensuring they are organized, accessible, and consistently branded.

    • Collaboration, Events & Communication

  • Motivate and inspire social media growth and engagement across platforms.
  • Communicate effectively, simplifying complex strategies into digestible formats.
  • Support and promote live events, activations, and community-driven initiatives.
  • Coordinate with leadership to align marketing efforts with broader company goals.
  • Monitor marketing performance and provide reports on campaign effectiveness.

    • Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field (preferred but not required).
  • Comfortable and engaging “camera personality” in front on the camera to film Instagram Reels, LinkedIn content, and TikTok’s
  • 3+ years of experience in marketing, preferably in financial services, insurance, or a related industry.
  • Strong writing and editing skills with the ability to explain complex topics in a simple, engaging way.
  • Proficiency in graphic design software (Adobe Creative Suite, Canva, or similar).
  • Experience in both print and digital media.
  • Knowledge of social media marketing best practices.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Self-starter with the ability to work independently and collaboratively in a fast-paced environment.

    • Preferred Skills

  • Familiarity with financial and insurance products, terms, and concepts.
  • Experience in creating case studies or whitepapers.
  • Website content management experience (WordPress or similar).
  • Email marketing tools (Mailchimp, Constant Contact, HubSpot, or similar).

    • Compensation & Benefits

  • Competitive salary based on experience.
  • Option to participate in the company 401k
  • Paid time off and holidays.
  • Opportunities for professional growth within a dynamic and quickly expanding organization.

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