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Marketing Communications & Analytics Manager
Marketing Communications & Analytics ManagerCareers Integrated Resources Inc • Plymouth Meeting, PA, US
Marketing Communications & Analytics Manager

Marketing Communications & Analytics Manager

Careers Integrated Resources Inc • Plymouth Meeting, PA, US
9 days ago
Job type
  • Full-time
Job description

Job Title : Marketing Communications & Analytics Manager

Location Plymouth Meeting, PA

Duration : 12 Months+ (Possibilities of Extension )

Shift & Timing : Regular Business Hour, Monday to Friday

Job Description :

  • We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units.
  • This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution.
  • The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.

Key Responsibilities :

  • Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal / external datasets.
  • Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.
  • Support evaluation of promotional tactics (digital, field, non-personal) including ROI, impact assessments, and attribution.
  • Assist in predictive modeling initiatives such as HCP targeting, call optimization, and DEP (Dynamic Engagement Plan) evaluation.
  • Translate analytical findings into clear, concise presentations for senior leaders.
  • Support business reviews (QBRs, MBRs, brand planning, field strategy sessions).
  • Measure effectiveness of field force initiatives, sample strategy, and targeting lists.
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    Communication Manager • Plymouth Meeting, PA, US

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