Chief Product Officer- Mandarin SpeakingSnaplii • Chicago, IL, United States

Chief Product Officer- Mandarin Speaking

Snaplii • Chicago, IL, United States

30+ days ago

Job type

Full-time

Job description

Join to apply for the Chief Product Officer- Mandarin Speaking role at Snaplii

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Join to apply for the Chief Product Officer- Mandarin Speaking role at Snaplii

Define and evolve the overall product vision and roadmap in alignment with business goals
Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.)
Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities
Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy
Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) to improve profit per transaction
Explore high-yield use cases such as corporate gifting, bundling, and dynamic pricing
Analyze unit economics across card types, user segments, and campaign performance
Work with leadership to define revenue targets and own the delivery plan
Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation

Key Responsibilities

Company-Wide Product Strategy

Define and evolve the overall product vision and roadmap in alignment with business goals

Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.)

Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities

Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy

Monetization Strategy & Revenue Growth

Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) to improve profit per transaction

Explore high-yield use cases such as corporate gifting, bundling, and dynamic pricing

Analyze unit economics across card types, user segments, and campaign performance

Work with leadership to define revenue targets and own the delivery plan

Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation

Marketing Collaboration & User Acquisition

Work with growth and marketing teams to explore how gift cards can function as a value-based incentive to drive user action (e.g., onboarding, referrals, promotions)

Design and execute gifting-driven campaigns : refer-a-friend, seasonal incentives, viral challenges, etc.

Track CAC, ROI, and gifting-attributed user LTV to optimize funnel effectiveness

Data-Driven Insights & Competitive Positioning

Own the performance dashboard for gifting : GMV, redemption rate, churn, re-purchase rate, etc.

Benchmark Snaplii’s gifting model against competitors and emerging industry players

Identify market white spaces and propose initiatives to capitalize on them

Ideal Candidate Profile

5+ years of product management experience, with at least 3 years focused on monetized, consumer-facing mobile applications

Direct experience in the gift card or loyalty program space (e.g., digital gifting, rewards platforms, branded currency, point-based incentives) is highly preferred

Deep understanding of consumer psychology and value-seeking behavior (e.g., cashback culture, discount-driven adoption)

Strong business acumen; confident in defining and executing monetization strategies

Proven ability to collaborate cross-functionally on marketing-driven product campaigns

Fluent in Mandarin

Bonus : Experience working with gift card teams or digital incentive programs at major brands (e.g., Walmart, Amazon, Esso), or with merchant partnerships in B2C gifting platforms

Bonus : Exposure to Web3, tokenized rewards, or blockchain-based consumer applications is also considered a bonus.

Bonus : Experience in financial institutions or regulated fintech environments is a plus.

Seniority level

Executive

Employment type

Full-time

Job function

Product Management

Industries

Railroad Equipment Manufacturing and Appliances, Electrical, and Electronics Manufacturing

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Chief Product Officer • Chicago, IL, United States

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