Marketing Manager

Job Description

Job Description

We are looking for an experienced Marketing Manager to lead strategic retail marketing initiatives for a manufacturing company in the beauty industry. This role focuses on driving brand presence across retail and digital platforms while ensuring consistent communication and messaging. The ideal candidate will play a pivotal role in overseeing marketing strategies, managing a team, and collaborating across departments to achieve business growth.

Responsibilities :

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive growth across retail and digital channels.
• Lead product launches, promotional campaigns, and retailer-specific marketing activities to ensure alignment with company objectives.
• Collaborate with cross-functional teams, including Sales, Trade Marketing, Finance, and Creative, to optimize product flow and category performance.
• Manage the marketing team, setting clear priorities and providing guidance to ensure timely and precise execution.
• Oversee digital marketing efforts, including website development, analytics, and media strategies, to maximize online engagement.
• Monitor and manage the marketing budget, ensuring effective allocation of resources to achieve goals.
• Analyze market trends and performance metrics to identify opportunities for growth and improvement.
• Support retail partners and drive distribution expansion in a competitive marketplace.
• Ensure consistent brand messaging across all communication platforms to maintain a strong brand identity.
• Utilize financial expertise to manage forecasting, budgeting, and decision-making processes related to marketing initiatives.
• Minimum of 5 years of marketing experience, preferably within the beauty or color cosmetics industry.
• Proven expertise in omnichannel brand activation, digital advertising, and social media management.
• Strong leadership skills with experience in managing and mentoring marketing teams.
• Solid understanding of financial principles, including brand P& L, forecasting, and budgeting.
• Demonstrated ability to develop and execute marketing plans with precision and efficiency.
• Exceptional collaboration skills to work effectively with cross-functional teams.
• Proficiency in digital marketing tools and analytics to drive campaign success.
• Strategic mindset with the ability to analyze market trends and make data-driven decisions.