Sr. B2B Performance Media Manager

The Opportunity

The Growth Marketing & Insights team at Adobe is seeking a dynamic Marketing Specialist / Mgr 4 to join our Americas Media team. In this innovative and hands-on role, you will develop and implement segment-specific media strategies, focusing on flawless performance optimization and channel innovation.

You will work closely with the Enterprise, Digital Media B2B, and Go-To-Market teams to translate marketing strategies into impactful cross-channel media programs. Your efforts will directly drive pipeline growth and brand engagement through creative media execution and performance optimization.

This is an outstanding opportunity for someone passionate about B2B marketing, eager to explore new digital frontiers, and adept at turning data into insightful decisions!

Cross-Functional Collaboration & Media Innovation

• Partner with campaign and sales teams to align media plans with upper and lower funnel campaign objectives and ABM priorities.
• Collaborate with creative and content teams to tailor messaging for emerging and non-traditional media channels.
• Work with internal teams and external agencies to support the execution and optimization of paid media campaigns.
• Stay current on B2B media trends, new technologies, and vendor offerings, proposing test-and-learn pilots that drive differentiation.

Media Strategy & Execution

What You Need To Succeed

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $110,800 $209,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.