ViiV Healthcare (GSK) HCP Marketing Manager, HIV Prevention

ViiV Healthcare is a global specialty HIV company solely dedicated to improving the lives of people living with and at risk of HIV. As the only company 100% focused on HIV, we drive breakthroughs in prevention, treatment, care solutions, and community support, aiming to eradicate HIV / AIDS. With the largest portfolio of HIV medicines worldwide, we prioritize education, sustainable programs, and expanding access to care. Our fast-paced, inclusive, and mission-driven culture fosters innovation and impact, making ViiV a place to belong and contribute meaningfully. For over 30 years, we’ve transformed HIV into a manageable condition, and we continue to explore novel approaches to further reduce its impact globally.

The HCP Marketing Manager will play a key role in maximizing the impact the HCP campaign and core messaging for a long-acting HIV prevention product, translating strategy into execution. The role will focus on pull-through and activation of campaign elements, while also leading the creation of additional promotional programs that drive awareness, education, and adoption.

This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area)

Responsibilities

Develop branded & unbranded tactics for professional audiences

Lead key HCP-focused brand marketing activities and tactics

Leverage HCP insights (unmet needs) in the development of meaningful non personal and rep delivered materials

Manage professional creative and media agencies

Manage field communications

Assist in development of professional creative concepts, strategies, and message development

Consistently establish detailed timelines and manage projects to those timelines

Manage projects through the Promotional Review process

Evaluate and set project budgets, work with agency / finance to ensure progressing according to budget

Foster strong, collaborative relationships with internal cross-functional teams and external partners to align objectives across multiple groups and influence outcomes

Identify / build effective relationships with internal / external stakeholders that are grounded in trust / mutual respect

Foster open communication among project team members, network and build alliances in a spirit of collaboration

Build consensus by involving others in decisions that impact them; handle controversial issues responsibly

Basic Qualifications :

BS / BA, in Business / Marketing or a Health Sciences Degree

4 years plus years of Product Marketing experience in pharmaceutical industry

10-20% Travel

Preferred Qualifications :

MBA or equivalent experience

Prior HIV market experience and / or specialty market experience

Copy approval / brand notebook experience

Understanding of market research and data analysis

Track record of developing materials / programs that deliver against strategy

Demonstrated strategic thinking, analysis and decision-making skills

Demonstrated a passion for innovative thinking with a meticulous eye for detail

Demonstrated ability to determine customer unmet needs and deliver meaningful value

Demonstrated interpersonal skills and proven ability to work and influence as part of a multidisciplinary team

Managed multiple projects simultaneously, meeting all deadlines through effective prioritization.

Communicated complex concepts clearly, enabling stakeholders understanding and action.

Achieved project goals independently with minimal supervision.

Delivered clear and impactful verbal, written, and presentation materials.

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