SVP, H&W - Marketing Acquisitions Leader

SVP, H&W - Marketing Acquisitions Leader

Role Summary / Purpose :

Find out more about this role by reading the information below, then apply to be considered.

The SVP, Acquisition Marketing Leader, will be responsible to develop and execute comprehensive marketing strategies to achieve key portfolio and consumer card portfolio objectives for the Health and Wellness platform. This role requires working collaboratively across the organization to launch new platforms and strategic growth initiatives to achieve all portfolio growth metrics and deliver a positive consumer brand experience. The ideal candidate demonstrates a proven track record of driving customer acquisition through innovative marketing initiatives and has experience leading and managing marketing teams.

Essential Responsibilities

Strategic Leadership :

Develop and implement a cohesive acquisition marketing strategy aligned with business goals and market opportunities for the Health & Wellness platform.

Lead, mentor, and inspire a high-performing marketing team to achieve ambitious growth targets.

Develop robust omnichannel journeys to optimize client experiences and outcomes across channels.

Develop strategic marketing initiatives to drive network expansion and Synchrony wide growth initiatives.

Customer Acquisition

Design and execute multi-channel acquisition campaigns to drive new customer growth across 50+ industries within the Health and Wellness platform.

Leverage data-driven insights to optimize targeting, messaging, and channel mix that address the unique needs and preferences of each customer segment.

Market Analysis And Insights

Partner with the Health and Wellness market research team to identify trends, opportunities, and competitive dynamics within the credit card and healthcare financing industries.

Utilize customer insights and analytics to inform marketing strategies, deliver data-driven decision-making capabilities, enhance portfolio performance and the brand experience / relationship with cardholders.

Partnership Development

Collaborate with Health and Wellness platform CMO, GMs and cross-functional leaders, to drive co-marketing initiatives, expand customer reach and deliver on growth objectives.

Build and maintain strong relationships with industry stakeholders to enhance brand visibility and credibility.

Performance Measurement

Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives to exceed the operating plan for the Health and Wellness platform.

Continuously analyze campaign performance and ROI, making data-driven adjustments as needed.

Budget Management

Oversee the marketing budget, ensuring efficient allocation of resources to achieve strategic objectives.

Identify cost-effective marketing solutions that maximize impact and deliver measurable results.

Qualifications / Requirements

Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 15+ years executive marketing leadership experience.

10+ years of experience in one or more of the following areas : consumer credit cards, healthcare, direct marketing with focus on acquisition marketing and promotions.

In-depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and / or running business functions or processes.

Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility.

Desired Characteristics

Demonstrated ability to manage complex initiatives and projects in a matrix environment.

Client-facing experience and partner management.

Strong PC proficiency (MS Office Suite) or comparable software applications.

Demonstrated growth marketing leadership skills (analytic and creative).

Advanced degree (MS, MBA).

Outstanding communications, relationship building, influencing and collaboration skills.

Be passionate about serving as the voice of the consumer and ensuring a positive, consistent brand experience throughout all aspects of the product and cardholder marketing.

Sound, strategic thinking and analytical skills to help translate data driven insights into marketing opportunities and activities.

Understands core credit operating systems and can work with cross-functionally to innovate and grow.

Consumer finance and / or healthcare industry experience preferred.

Familiarity with value proposition and / or new product development processes, from concept innovation through go-to-market execution.

Strong executive presence with proven ability to partner and communicate effectively with all levels of the organization.

Demonstrated project management skills.

Advanced problem solving skills with the ability to develop innovative solutions in a fast changing environment.

Budget management experience.

The salary range for this position is $200,000.00 - $330,000.00 USD Annual.

Eligibility Requirements

You must be 18 years or older.

You must have a high school diploma or equivalent.

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action.

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.

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