Product Manager I - Martech (Consumer Growth)

Product Manager Opportunity At Coinbase

Ready to be pushed beyond what you think you're capable of? At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform and with it, the future global financial system. To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems. Our work culture is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Coinbase Growth is a consumer facing team that works on scaling Coinbase by identifying the highest impact opportunities across all of Coinbase that better connect users and maximize core product value. Our team is looking for a Product Manager to take co-ownership on an aggressive performance marketing goal by driving new user acquisition at scale.

What You'll Be Doing :

• Drive the strategy, roadmap, and execution of Coinbase marketing technology products
• Work closely with performance marketing team to scale up annual spend efficiently via opening up new marketing channels and increasing performance marketing automation velocity
• Manage budget and return-on-investment in close partnership with finance and marketing
• Lead and align cross-functional partners such as engineering, design, data and marketing to land customer value and revenue impact
• Understand your product's strategic and competitive position and deliver results in the context of broader organizational strategies and goals

What We Look For In You :

Nice To Have :