Branding & Growth Manager

Job Description

Job Description

Viera Builders is seeking an experienced and motivated Branding & Growth Manager to develop and execute comprehensive branding strategies that support and drive the sales goals of Viera Builders, Inc. (VBI) within Viera and outside Viera. This role leads initiatives to elevate brand awareness, create a revenue generating branding for outside Viera, enhance customer engagement, and increase residential sales across the Viera master-planned community and focus on growth and branding for outside Viera.

• Direct the development and implementation of a unified branding strategy supporting VBI and beyond Viera, aligned with business objectives, sales targets, and market trends as we head into new markets.
• Manage advertising vendors, contracts, and distribution channels within budget. Oversee billboard placements, ad campaigns, and publications to optimize exposure and ROI for VBI including current and future product.
• Represent the company at trade shows and promotional events. Drive brand visibility, growth strategy and customer interaction to support sales and marketing objectives.
• Conduct customer surveys and demographic research to identify trends and act on information to create branding strategies based on consumer behavior and preferences.
• Partner with internal leaders including the Director of Sales and VP of Community Management & Communications to deliver aligned and targeted growth and branding solutions.
• Oversee the content, development, and maintenance of the VBI website. Provide strategic input for updates to the VBI website.
• Collaborate with leadership to plan and manage branding budgets for VBI, ensuring efficient allocation of resources across campaigns and initiatives.

Requirements :

Master's degree in Business or Real Estate Marketing is preferred. 5+ years of experience in new home builder marketing is required. Strong analytical, leadership, and communication (verbal and written) skills. AMA Professional Certified Marketer, Digital Marketing Institute, Online Marketing Certified Professional preferred. Proven history of success in new home building branding, with performance metrics tied to increased visibility, growth and revenue generation.

If you possess these qualifications and are ready to take the next step in your career with an organization that takes pride in its employees and the work that we do in the community, please apply confidently by sending a cover letter and resume including salary requirements. We offer opportunities for career growth.

DUDA’s mission is to grow Christian faith and business integrity; land values and vibrant communities; families, people and relationships; healthy food products; and sustainable wealth and balanced financial returns for future generations. We believe that in order to realize our objectives, we need the ideas and dedication of talented employees; in fact, our success depends on it. DUDA has been in business for over 90 years, and our people-oriented philosophy has encouraged pride in the quality of our products, resulting in our outstanding reputation in the marketplace.

No phone calls or agencies, please.

EOE - Duda is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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