Senior Director Marketing, Viasat Government

About us

One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.

What you\'ll do

The Senior Marketing Director builds public perception, encourages engagement, and achieves government objectives.

In this role, you will lead our day-to-day marketing and branding team to achieve next level positioning and growth for our government business. This critical, high impact role will focus on expanding our current marketing efforts through strategic campaigns to enhance public image, raise issue awareness, and drive engagement. Your deep understanding of government processes and regulations, and the specific needs of the target audience will assist in developing and growing our business.

The day-to-day

• Strategic Planning : Develop and implement comprehensive marketing strategies to achieve organizational goals within the government context
• Campaign Oversight : Managing the development and implementation of coordinated marketing campaigns across multiple channels, such as digital, social media, and events
• Public Relations : Develop and maintain positive relationships with government representatives, collaborators, and the public to improve the organization\'s reputation and credibility.
• Content Creation : Produce high-impact marketing materials, such as blogs, whitepapers, and presentations, that effectively communicate the message and value proposition.
• Branding : Develop and boost our brand equity while distinguishing our government sector from our competitors
• Market Analysis : Stay informed about market trends, regulatory changes, and competitor activities to identify opportunities and challenges.
• Team Leadership : Lead and mentor a team of marketing professionals, provide guidance and support to ensure the successful execution of marketing initiatives.
• Budget Management : Oversee the allocation and expenditure of marketing budgets, ensuring cost-effectiveness and efficient resource utilization.
• Performance Measurement : Track and analyze marketing campaign performance, using data-driven insights to optimize future strategies and tactics.

What you\'ll need

What will help you on the job

Viasat Government is dedicated to defense, national security, and civil space missions, with a strong emphasis on pioneering, vital solutions. We are in need of a visionary individual to oversee our promotional and reputation-building endeavors.

Salary range

$181,000.00 - $285,500.00 / annually. For specific work locations within San Jose, the San Francisco Bay area and New York City metropolitan area, the base pay range for this role is $224,500.00- $336,500.00 / annually

At Viasat, we consider many factors when it comes to compensation, including the scope of the position as well as your background and experience. Base pay may vary depending on job-related knowledge, skills, and experience. Additional cash or stock incentives may be provided as part of the compensation package, in addition to a range of medical, financial, and / or other benefits, dependent on the position offered. Learn more about Viasat’s comprehensive benefit offerings that are focused on your holistic health and wellness at https : / / careers.viasat.com / benefits.

EEO Statement

Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this online application, please click here.

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