VP Programmatic Revenue & Operations

Job Description

Job Description

Role Overview

As VP of Programmatic Revenue, you will be responsible for driving total programmatic revenue performance — across indirect (open exchange) and direct (PMP, preferred deals, and guaranteed programmatic) channels. You will oversee commercial strategy, yield, partner management, and operational excellence, working closely with Sales, Ad Platform, Marketing, and Operations to grow revenue and market share.

This is a senior commercial role that combines hands-on business ownership with strategic leadership, ensuring programmatic is a core growth engine for the company. You will lead a high-performing global team, focus on growth and efficiency and stay ahead of industry trends to position the company as a leader in programmatic advertising

What You'll Do Programmatic Revenue Ownership

• Develop and implement programmatic revenue strategies across all platforms, channels, regions and deal types including open exchange, preferred, and guaranteed deals.
• Establish the overall pricing and yield management strategy to maximize revenue while maintaining client value.
• Continuously evaluate and enhance programmatic revenue processes and workflows to improve efficiency and scalability.
• Own revenue targets (indirect + direct PMP) globally and produce accurate revenue forecasts and monitor performance against targets, providing regular updates to executive leadership.
• Identify KPIs that support both short- and long-term programmatic revenue objectives.
• Develop and implement comprehensive and industry leading curated deals business to shift spending from open market to higher value channels
• Work with the product and tech leadership to prioritize roadmap initiatives and manage the effective interplay between direct and programmatic advertising.

Programmatic Sales Leadership

PMP Growth & Sales Enablement

Programmatic Partner & Channel Management

Yield, Ad Delivery & Optimization

Market & Innovation

Leadership

You Have

Benefits & Perks

About Fandom

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Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.