Senior New Initiatives Manager

Join the Future of News

We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

The Washington Post is seeking a Senior Manager of New Initiatives to lead the development of innovative monetization strategies and products that shape the future of how journalism is accessed, valued, and distributed. As a key member of the innovation-focused New Initiatives team, you will report to the Associate Director and play a central role in designing, launching, and scaling complex, cross-functional initiatives that drive revenue growth and audience engagement.

You will oversee strategic initiatives like Flexible Access, a first-of-its-kind model redefining how audiences engage with and pay for news. This role goes beyond product optimization : it requires building entirely new frameworks for monetization, operational workflows, and customer experience in a dynamic and fast-changing environment. Your work will span strategy, financial modeling, platform development, and cross-team execution, operating at the intersection of editorial, engineering, marketing, and analytics.

You will also identify and drive new monetization opportunities across podcasts, video, and tiered access models, expanding how we package and promote content to meet evolving audience needs. In doing so, you will help build the future state of news products by balancing journalistic integrity with innovation, scale, and business sustainability.

We are looking for a strategic leader with deep curiosity, strong business instincts, and a passion for building what doesn't yet exist.

What Motivates You

• You have a commitment to our mission of becoming the world's leading news organization, driving transformative strategies that shape the future of digital subscriptions.
• You leverage data insights to inform and support innovative strategies that enhance our digital product portfolio.
• Cultivating a collaborative, inclusive, and innovative environment that fosters open communication, continuous learning, and mutual support.

How You Will Support the Mission

The Skills and Experience You Bring

Collaboration Makes Us Stronger

That's why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey :

The salary range for this position is : $91,800 - $153,000 Annual. The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.