Social Media Strategist (Scottsdale)

SOCIAL MEDIA STRATEGIST

About Bad Birdie

Bad Birdie is a golf apparel brand for those who play bold and never lay up. Our performance-driven, style-forward gear breaks the mold of traditional golf wearinjecting color, character, and confidence into every collection for men, women, and youth. Designed for those who believe golf wasnt meant to be properit was meant to be playedwe exist to move the game forward and make space for bold self-expression to belong on the course as much as the game itself.

The Role

Were seeking a Social Media Strategist who lives and breathes this philosophysomeone who doesnt just manage social, but makes it a stage for culture, creativity, and connection. Equal parts public persona, taste-maker, and data-driven marketer, youll amplify Bad Birdies voice, grow our community, and help redefine whats possible in golf.

This role requires 4+ years of proven social media experience, a passion for golf and style, and the ability to push boundaries without ever losing approachability or humor.

What Youll Do

Guide Social Strategy & Culture-Building

• Own Bad Birdies social media vision and roadmap across all platforms, ensuring every post, campaign, and story aligns with our bold, playful, and inclusive philosophy.
• Spot trends, cultural moments, and emerging platforms that let Bad Birdie push boundaries while staying approachable.
• Take calculated risks with content, formats, and messaging to drive engagement, spark conversation, and make golf feel fun, stylish, and accessible.
• Manage the Brand Coordinator, providing mentorship and oversight to ensure the high-quality execution of daily social initiatives.

Content Creation & Taste-Making

Community Engagement & Persona Leadership

Performance, Analytics & Optimization

Cross-Functional Collaboration

What Were Looking For