Marketing Manager Job at DiaMedical USA in Detroit

DiaMedical USA – Marketing Manager

DiaMedical USA is a fast‑growing distributor of medical equipment and educational supplies. Our mission is to improve quality healthcare by offering turnkey solutions for healthcare facilities and educational institutions.

Role Summary

Lead brand and marketing strategy across print and digital channels. Oversee a talented marketing team, manage day‑to‑day operations, and collaborate cross‑functionally to bring our brand vision to life.

Key Responsibilities

• Develop and execute integrated marketing strategies to drive brand awareness and sales growth.
• Oversee digital marketing efforts, ensuring alignment with overall strategy and brand consistency across all platforms.
• Manage creation, approval, and production of printed promotional materials (catalogs, brochures, flyers, direct mail).
• Build and maintain the digital marketing calendar based on sales data, customer feedback, industry trends, and forecasts.
• Analyze campaign performance and provide insights to improve results.
• Optimize marketing workflows and systems for automation, content production, and project tracking.
• Identify target audience and manage email lists / databases for lead generation.
• Delegate design projects to graphic designers based on workload, deadlines, and skillsets.
• Manage placement of digital and print advertising space with outside vendors.
• Oversee social media content for brand voice, accuracy, and effectiveness.
• Foster relationships with prospective blog contributors, brand advocates, industry experts, and suppliers.

Supervisory Responsibilities

Education

Skills & Experience

Benefits and Compensation

Physical and Cognitive Demands

The work environment requires sitting and handling materials, occasional standing, walking, stooping, and lifting up to 15 pounds. The role requires understanding moderately complex information, collaboration, and strategic decision‑making.

DiaMedical is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics.

Information is available here : http : / / www1.eeoc.gov / employers / upload / eeoc_self_print_poster.pdf

If you are made a conditional offer of employment, you will be required to undergo a drug test and background check (including criminal record check).

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