Associate Director, Consumer Marketing

Associate Director, Consumer Marketing

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner.

We are currently seeking a dynamic, highly motivated, and experienced individual for the position of Associate Director, Consumer Marketing. This person will help develop the patient / consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of GEMTESA, our flagship treatment for overactive bladder (OAB). Tactical responsibilities may include but are not limited to driving the execution of in-office / Point-of-Care promotion, direct to patient education, digital and social media marketing campaigns, influencer programs, PR support, and may include traditional DTC tactics including print and / or video. This individual will play a key role in shaping brand perception, driving patient engagement, and supporting adherence through omnichannel marketing campaigns. The Associate Director will work closely with the HCP Marketing, Market Access, Patient Support Services teams, as well as all other involved functions and agency partners.

Job Duties and Responsibilities

Plan and develop patient / consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.

Ensure DTP / DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of care, etc.)

Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules / requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.

Drive digital / social media marketing strategy, execute tactics, and build measurement / optimization plans, ensuring all touchpoints integrate well within the consumer / patient omnichannel ecosystem.

Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.

Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.

Provide expertise and influence development of CRM / Digital campaigns across all consumer / patient channels and touchpoints.

Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.

Support PR initiatives, including but not limited to strategic partnerships and earned media execution.

Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements.

Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.

Build strong cross-functional relationships within the organization.

Champion patient POV and materials through field training and sales communications.

Ensure adherence of customer privacy and compliance practices.

Key Core Competencies

Passionate about making a meaningful difference for patients

ONE team mindset to planning and executing DTP / DTC initiatives.

Builds strong relationships to optimize performance.

Fast learner who can adapt and change course when needed.

Raises the bar and driven to challenge the status quo.

Self-starter who can work independently and collaboratively, prioritize tasks, and has initiative and excitement to take on unfamiliar tasks.

Excellent communication and collaboration skills.

Outstanding project management skills with proven ability to manage interdependencies and competing deadlines to ensure deliverables are on time, on budget, and address business objectives.

Strong interpersonal skills and ability to manage agency partners.

Exceptional financial business acumen and analytical skills.

Strong bias for action and ability to manage multiple priorities in a fast-paced environment.

Motivated to challenge the status quo and innovate to deliver impactful patient experiences that contribute to brand growth.

Adheres to healthcare compliance Standard Operating Procedures (SOPs).

Fosters productive, collaborative cross-functional relationships.

Travel, domestic only, for at least 20% of time, depending on business needs.

Education and Experience

Bachelor's degree in business, marketing or related field required. MBA preferred.

Minimum 8 12 (w / o Master's) or 6 8 years (with Master's) years of relevant experience in biotech or pharmaceutical industry.

Urology and / or Women's Health experience preferred.

Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries.

Experience with planning, piloting, and scaling new digital marketing initiatives.

Skilled in insights-driven CRM and customer experience (CX) best practices to optimize omnichannel campaign performance.

Experience working with agencies in developing, implementing, and executing marketing plans, including production and development of consumer / patient materials and campaigns across multiple channels.

Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape.

The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.

Disclaimer : The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Confidential Data : All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.

Compliance : Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Mental / Physical Requirements : Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.

Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.