Market Development Manager

Market Development Manager

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Market Development Manager (MDM) is responsible for building foundational market presence for Generac Solar & Battery Solutions within regional installer networks. This role actively prospects new business opportunities and onboards installers to sell and install Generac Clean Energy products, including PWRmicro, PWRcell 2, and other Generac ecosystem components. The position focuses on pipeline development, relationship building, and territory growth, while staying current on solar industry trends and opportunities.

The position is remote in Texas.

Essential Duties and Responsibilities

70% - Prospecting & Lead Development

• Identify and qualify emerging solar installation companies (1-50 installations annually) using provided lead lists and prospecting tools
• Conduct initial outreach calls, emails, and discovery conversations with potential installer partners
• Execute structured prospecting campaigns and follow-up sequences
• Schedule and coordinate product demonstrations and technical presentations with prospects
• Research prospect companies and key decision makers to personalize outreach efforts
• Maintain accurate prospect data, activity tracking, and opportunity progression in CRM system

20% - Relationship Building & Support

10% - Learning & Development

Minimum Job Requirements

Preferred Job Requirements

Preferred Qualifications

Knowledge, Skills and Abilities

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.