Protective Life Insurance Company is hiring: Audience List Creation Specialist (

Responsibilities

• Lead the development and maintenance of complex audience lists for a variety of marketing activities, including but not limited to email campaigns, direct mail, digital advertising and events.
• Serve as the liaison between the marketing and data team, ensuring accurate data submission requests, alignment on objectives and clarity around audience list requirements.
• Collaborate closely with stakeholders to understand audience list criteria, campaign objectives and deliver precise audience lists that enhance reach and impact.
• Regularly update audience lists based on test results, engagement analytics and evolving campaign goals.
• Conduct QA on all audience lists, verifying data accuracy, formatting, and segmentation logic before deployment.
• Resolve data discrepancies and proactively address quality issues.
• Responsible for adhering to and maintaining data privacy laws and industry standards.
• Implement and document processes to ensure the ethical use and protection of PII data in all aspects of audience list creation.
• Stay informed about industry trends, emerging technologies, and best practices in audience segmentation and data-driven marketing. Proactively recommend and evaluate new methodologies as appropriate.

Qualifications/Education

• Bachelor's degree in Marketing, Data Science, Statistics, Business Administration, Information Systems or a related field preferred.
• 5 years in data-driven marketing, CRM or analytics role, with audience segmentation experience.
• Proficient in SQL and Microsoft Excel.
• Experience working with CRM platforms such as Microsoft Dynamics and marketing automation tools to build audience segments such as Eloqua is a plus.
• Familiarity with data visualization tools such as Tableau and PowerBI is a plus.
• Experience in the financial services industry is a plus.
• Strong attention to detail and exceptional accuracy in list building, data entry and documentation.
• Proactive in identifying and correcting errors or inconsistencies.
• Capable of managing multiple projects simultaneously in a fast-paced and deadline-driven environment.
• Skilled at prioritization and time management.
• Resourceful and creative in resolving data, segmentation, or platform challenges and in proposing improvements and new methodologies.
• Strong understanding of data privacy regulations and stewardship best practices.
• Excellent communication, writing and presentation skills
• Strong analytical skills with the ability to provide data-driven strategic recommendations
• Able to independently identify opportunities and implement initiatives without direction
• Ability to build trust and strong working relationships with stakeholders and vendors
• Professionally driven to learn more about the business and grow knowledge and capability within the organization and industry