CTV Media Buyer Job at TRANZACT in Miami

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of America’s largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies.

When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – “Be Real” – that means being genuine, keeping your word, and having the courage to make tough decisions.

Position Summary

As a performance-driven CTV media buyer, you will report to the Senior Director of Media and be responsible for all aspects of our CTV media campaigns including optimizing and executing high-impact CTV campaigns with a strong focus on lead generation and KPI efficiency. You will need to have a strong understanding of digital marketing principles, particularly as it relates to video, programmatic, and CTV advertising.

Bilingual (Spanish / English) proficiency preferred but not required. Location : Miami, New Jersey or Raleigh based.

Responsibilities

• In depth knowledge and experience with CTV and programmatic platforms is required; linear TV media buying experience is a plus
• Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS
• Strong analytical skills with the ability to provide thorough analysis of media performance and recommendations for marketing leadership and business teams
• Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms
• Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment
• Must be detail-oriented with excellent written and verbal communication skills
• Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired
• CTV marketing experience in insurance, healthcare and financial services is preferred
• Minimum 3 years’ experience in CTV and digital media buying
• Bachelor’s degree in marketing, advertising, media, communications or a related field is required

Qualifications

Compensation And Benefits

Base salary range and benefits information for this position are being included in accordance with requirements of various state / local pay transparency legislation. The base salary compensation range being offered for this role is $65,000 to $80,000 USD per year. This role is also eligible to participate in the annual bonus program.

TRANZACT provides a competitive benefit package which includes : Health and Welfare Benefits, Leave Benefits, and Retirement Benefits.

TRANZACT is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

#J-18808-Ljbffr