Content Marketing Manager

Content Marketing Manager

Applause is raising the bar for digital quality and employee experience. Recognized as a Top Workplace, Applause provides award-winning software testing and UX research solutions to top brands. Our fully managed services leverage a global team and the world's largest independent testing community. We improve digital experiences for global innovators like Google, Microsoft, PayPal, Starbucks, Vodafone, and BMW.

As a Content Marketing Manager, you will collaborate to create content that educates the market and advances prospects through every stagefrom first touch to closed-won and expansion.

Key Responsibilities :

• Write to drive demand. Plan and produce high-impact contentlanding pages, emails / nurtures, blogs, customer stories, ebooks / white papers, reports, and ad copymapped to personas (product, engineering, QA) and funnel stages.
• Own webinars end-to-end. Build topics, recruit speakers (customers, SMEs, partners), create decks and promos, host and moderate live sessions, and turn recordings into always-on assets.
• Make video & social work harder. Script short-form videos, customer interview clips and product explainers; repurpose long-form into threads, carousels and clips; partner with Design to publish and promote polished assets.
• Champion customer proof. Source, interview and write compelling case studies and speaker abstracts that highlight the importance of crowdtesting in our clients' success. Support ABM outreach to target customers and prospects.
• Measure and iterate. Track performance, A / B test headlines and CTAs, and share clear insights and next steps.
• Scale what works. Build reusable templates, playbooks, AI prompts and distribution checklists so every asset gets maximum reach across email, paid, social, web and sales

Job Requirements and Preferred Skills :

Why Applause?

We're proud to cultivate an inspiring, engaging employee culture that's consistently reflected in high employee retention rates and satisfaction. Our talented team known as Applause Nation is set up for success with the latest collaboration and learning tools, opportunities for career advancement, and more.

Applause Core Values :

As a global employee community, we strive to uphold the following core values, which are critical to business success and how we measure individual and team performance. Do you share our core values?

Compensation :

Beyond Applause's award-winning culture, our employee-centric benefits and competitive compensation strategy are designed to support your physical and mental well-being, promote work-life balance, and fuel your professional growth.

The salary range for this position is $90,000 - $100,000.

Accommodations :

Applause is a place where everyone belongs and where we believe everyone deserves the exceptional. We continue to celebrate diversity and are committed to creating an inclusive, equitable environment for our employees. If you believe you require a reasonable accommodation und.er any of the legally protected characteristics, please complete an accommodation request.