Demand Generation Manager

A company is looking for a Demand Generation Manager to plan, launch, and optimize multi-channel campaigns for higher education institutions.

Key Responsibilities

Own programmatic channels and optimize paid search and social campaigns to drive demo requests

Develop and manage media buying plans with industry publications and execute integrated ABM campaigns

Partner with Sales / SDR leadership on campaign assets and manage marketing automation operations in Pardot

Required Qualifications

3-5+ years in B2B SaaS demand generation

Proven experience managing paid search and LinkedIn Ads

Hands-on experience with media buying in industry publications

Strong understanding of marketing information architecture

Fluency in funnel analytics and attribution