Data Visualization & Audience Insights Lead Job at Stellantis in Auburn Hills

Position Overview

The Data Visualization & Audience Insights Lead will drive the development and design of dashboards, performance reports, and executive-level audience insights to support Connected Marketing Funnel initiatives that unify the customer experience across Stellantis U.S. Brand Tier 1–Tier 3 channels. This role goes beyond building visuals—it tells the story behind the numbers, translating customer behavior into marketing impact.

The individual will partner with analysts, business leads, and agency teams to define reporting needs, identify data sources, support test measurement, and communicate insights. They will also act as a key liaison between the Customer Data Platform and the Digital Analytics teams to ensure unified customer data is leveraged effectively.

Success in this role requires strong data fluency, visualization skills, and storytelling capabilities, along with a deep understanding of the customer journey and how to communicate audience-level performance across touchpoints.

Key Responsibilities

Performance Reporting & Visualization

• Lead the end-to-end delivery of performance reporting data visualization for cross-tier marketing initiatives
• Design and build dashboards and reports using Power BI, Excel, and other visualization tools
• Work with internal analytics and agency analysts to shape the story behind performance metrics and shareable insights
• Ensure consistency in reporting visuals, language, KPIs, and definitions across stakeholders

Data Strategy & Enablement

Cross-Functional Collaboration

Qualifications

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