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Digital Communications Specialist

Digital Communications Specialist

Life Care Centers of AmericaCleveland, TN, US
1 day ago
Job type
  • Full-time
Job description

Digital Communications Specialist

Life Care Centers of America

Cleveland, TN

Life Care Centers of America is looking for a results-driven Digital Communications Specialist to join our in-house communications department. The ideal candidate will develop, implement, and measure digital communication strategies across multiple channels to increase brand awareness, engage target audiences, and support business objectives.

Key Responsibilities

  • Develop and execute digital communication campaigns (social media, blog posts, website content) aligned with brand and communication strategy.
  • Manage content calendars for digital channels, coordinate with internal departments to ensure timely and relevant messaging.
  • Create, edit and publish content (copy, graphics, short videos) for external and internal digital platforms.
  • Monitor and analyze digital campaign performance (ex. website metrics, social engagement, etc.), prepare reports and provide recommendations for optimization.
  • Maintain and update website content via CMS, ensure content is current, accurate and optimized for usability / SEO / AEO.
  • Ensure consistency of brand messaging, tone, and voice across all digital platforms.

Qualifications

  • Bachelor's degree in Communications, Marketing, Journalism, or a related field (Or equivalent experience)
  • 3–5 years of experience in digital communications, digital marketing or content creation
  • Proficiency with CMS (ex. Webflow, WordPress, etc.), social media platforms (including Hootsuite), analytics tools (ex. Google Analytics)
  • Familiarity with paid media platforms (ex. Google Ads, Meta Ads Manager, etc.)
  • Basic HTML / CSS knowledge a plus
  • Strong writing, editing and communication skills (both verbal and written)
  • Creative with a solid understanding of basic graphic design aesthetics; familiarity with design tools (e.g., Adobe Creative Suite, Canva, etc.)

    • An Equal Opportunity Employer

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    Communication Specialist • Cleveland, TN, US