Sr. Manager - Field Marketing

Sr. Manager Of Field Marketing

The Sr. Manager of Field Marketing oversees the operational planning, workflow, and execution standards for a team of event managers. This role is responsible for ensuring every event follows a consistent process, stays within budget, and is delivered with operational excellence.

This person is equal parts project manager, process builder, and team coach, driving efficiency across the event lifecycle - intake, logistics, vendor sourcing, approvals, timelines, documentation, and post-event wrap-up. You will define project milestones and deadlines, coordinating with both internal and external teams to ensure a successful event that meets organizational goals and expectations. Field Events Manager will execute strategic direction that is in-line with department and company initiatives.

Team Management & Workflow Control

Lead and mentor a team of event managers, ensuring workload balance and adherence to timelines.

Establish and enforce standardized event playbooks, SLAs, templates, and approval checkpoints.

Monitor event status tracking across all programs to ensure no detail is missed.

Process & Operational Infrastructure

Own the event intake process - making sure all requests include necessary lead times, goals, and budget approvals.

Build operational frameworks for repeatable success (run of show docs, budget trackers, vendor lists, checklists, etc.).

Manage all logistics pipelines including venue sourcing, contracts, AV, catering, shipping, staffing, travel, and inventory.

Budget & Vendor Management

Oversee consolidated budgeting and reconcile spend across all events.

Negotiate pricing and terms with venues, production companies, agencies, and promotional vendors.

Track POs, invoices, and spend forecasting.

Cross-Functional Coordination

Serve as the centralized communication hub between Sales, Partners, Marketing Ops, and Executives.

Ensure all timelines, deliverables, and responsibilities are clearly assigned and followed.

Post-Event Compliance & Closeout

Ensure all follow-up actions (leads, thank-you emails, data entry, returns) happen on time.

Maintain accurate documentation and reporting of event outcomes and issues for process refinement.

Behaviors and Competencies

Strategic Thinking : Can analyze complex situations, anticipate future trends, and align and integrate strategies across departments or functions.

Leadership : Can take ownership of complex team initiatives, collaborate with others in decision-making processes, and drive team performance.

Business Acumen : Can develop and execute business plans to drive growth and profitability.

Creativity : Can apply creativity to complex challenges, collaborate with others to foster creative thinking, and champion creative initiatives.

Communication : Can effectively communicate complex ideas and information to diverse audiences, facilitate effective communication between others, and mentor others in effective communication.

Analytical Thinking : Can use advanced analytical techniques to solve complex problems, draw insights, and communicate the solutions effectively.

Adaptability : Can lead others through change, help teams adapt to new directions, and create a culture open to change.

Collaboration : Can take ownership of team initiatives, foster a collaborative environment, and ensure that all team members feel valued and heard.

Customer-Centric Mindset : Can take ownership of customer-centric initiatives, ensuring products and services align with customer needs. Collaborates with cross-functional teams to integrate customer feedback into product development.

Results Orientation : Can set strategic goals for the organization and lead multiple teams to achieve these goals, demonstrating a strong orientation towards results.

Skill Level Requirements

Experience in utilizing current marketing channels and techniques to reach target audiences. - Expert

Experience in developing and executing strategies to generate interest and support the sales process. - Expert

Ability to examine and model data to support marketing decision-making. - Expert

Proficiency in utilizing Customer Relationship Management software for data-driven marketing. - Expert

Ability to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks. - Expert

Other Requirements

Bachelor's Degree in a related field required

5-8 years of event marketing or experiential marketing experience; 2+ years managing a team preferred.

Proven track record leading complex, multi-location events or conferences.

Strong understanding of event lead flow, demand generation, and sales alignment.

Excellent leadership, communication, and cross-functional collaboration skills.

Highly organized, deadline-driven, and calm under pressure.

Proficiency with tools such as Cvent, Asana, Marketo is a plus.

Ability to travel 20%

The estimated annual pay range for this position is $95,000 - $135,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.