CRO Manager

CRO Manager

We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.

With a diverse team spread across three continents, we're building the leading Chat Marketing platform that is used - and loved - by more than 1.5 million customers worldwide.

What We're Looking For

We're seeking a Conversion Rate Optimization (CRO) Manager to lead and scale our website experimentation and conversion strategy.

You'll be the architect behind how we turn traffic into trials and trials into active users. Working closely with our performance marketing, design, and product teams, you'll use data, research, and experimentation to improve the user journey - from click to conversion - across web and mobile touchpoints.

If you thrive at the intersection of data, creativity, and storytelling, this is your opportunity to make a measurable impact on growth at scale.

What You'll Do

• Own end-to-end CRO strategy for Manychat.com and related web experiences - first with paid landing pages but eventually including core website pages like the homepage, product pages, and mobile app store pages.
• Design and manage experimentation pipelines (A / B, multivariate, and UX tests) to drive measurable lift in sign-ups, trials, and key funnel metrics.
• Collaborate with paid media and creative teams to align messaging with landing page experiences, optimizing for post-click performance.
• Leverage analytics tools (e.g., Google Analytics, Clarity, Hotjar, etc) to identify friction points, drop-offs, and new opportunities for growth.
• Partner with product and design teams to inform UX and messaging strategy through data-backed insights.
• Define and maintain CRO best practices across teams, including hypothesis development, test documentation, and reporting.
• Own Webflow (and future CMS evolution) to implement experiments efficiently without sacrificing design quality.
• Report regularly on performance , sharing learnings and next steps with cross-functional stakeholders and leadership.

What You'll Bring

Why You'll Like It Here

What We Offer

We care deeply about your growth, well-being, and comfort :

Manychat is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you're set up for success.

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