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Residential Marketing Manager

Residential Marketing Manager

First Federal BankLake City, FL, United States
5 days ago
Job type
  • Full-time
  • Quick Apply
Job description

Core values speak to the heart of an organization and are the essence of a company’s identity. Everything we do is centered around our community , customer service , our stability , and being trustworthy . These values support our mission and vision, shape our culture, and provide a foundation for the future.

Offering a dynamic benefit package that includes but is not limited to :

Four Medical Plan Offerings to choose from

Employer HSA Contributions (Coverage / Plan exclusions)

Employer Provided Life Insurance Policy

Annual Health Incentive

Annual Wellness Reimbursement

Tuition Reimbursement program

Generous Match 401k Retirement Plan

Paid Sick Leave

Paid Vacation Leave

11 Paid Holidays based on the Federal Reserve Calendar

If you are ready to take on a challenging and rewarding role; we invite you to apply for this exciting opportunity.

ESSENTIAL FUNCTIONS :

  • Executes the development of sales materials, advertising and communication plans to drive results for the business.
  • Engages and works collaboratively with the internal corporate marketing team and other internal / external stakeholders in the successful execution of marketing and communication strategies and goals.
  • Responsible for day to day campaign management and optimization. Working closely with a variety of creative and analytic business partners. Includes working to develop standardized methods and executing mortgage marketing best practices.
  • Maintains and enhances current knowledge with understanding of new methodologies and market trends affecting marketing communications, as well as changes in the financial services industry and enhancements in technology and communications platforms.
  • Assist, manage or coordinate mortgage tradeshows, grand openings, and other community events.
  • Maintain corporate branding, standardized advertising, and ensure other corporate initiatives are completed and adhere to branding and compliance policies.
  • Responsible for executing all marketing / communications / public relations mission goals and financial objectives. Ensure that evaluation systems are in place and report progress to the CMO and divisional leadership.
  • Make recommendations for developing short and long term plans and budgets for the marketing / communications / public relations program and its activities, monitor progress, assure adherence and evaluate performance. Provide recommendations on short and long term organization goals to the leadership team.
  • Develop, coordinate and oversee programs, technical assistance and resource materials to divisions in the marketing, communications and positioning of their activities.
  • Monitor mortgage trends and make recommendations to modifying goals or execution strategies.
  • Provides the best service to our customers with innovative and creative solutions.

JOB REQUIREMENTS :

  • 5-10+ years direct marketing experience to translate mortgage goals into marketing, advertising and communication strategies and plans.
  • Results driven with expertise in quantitative analytics to determine success of campaigns
  • Excellent communication, human relations, negotiation and strategic planning skills
  • A record of success in delivering creative, impactful marketing solutions with measurable outcomes
  • Thorough knowledge of brand, marketing, advertising and communication principles and practices in a multimedia environment, including thorough knowledge of media (both traditional and emerging)
  • Experience with expense management
  • Proficient in a variety of marketing, presentation, and design software programs
  • Microsoft (Word, Excel, PowerPoint

    Adobe (InDesign, Illustrator, Photoshop, PDF)

    Social Media (LinkedIn, Facebook, Twitter, etc.)

  • Extended hours sitting and performing computer tasks may be required.
  • Employees confirm they are able to perform the essential functions of this position to continue employment with First Federal Bank.

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    Residential Manager • Lake City, FL, United States