CRM Manager / Lifecycle Marketing Manager

Position Title : CRM Manager | Lifecycle Marketing Manager

Location : Dallas-Fort Worth Metroplex

Reports to : Head of Marketing

Position Overview :

We are seeking a strategic and hands-on CRM Manager to lead the development and optimization of our multi-channel customer engagement strategy. This role is critical to driving member retention, engagement, and lifetime value through automated, personalized journeys across email, SMS, app notifications, and WhatsApp .

The ideal candidate is both creative and analytical, with proven experience designing high-impact CRM programs from the ground up. You'll own everything from journey design / mapping and segmentation to hands-on execution in Klaviyo (or a comparable platform) . This role requires a strong grasp of lifecycle marketing, automation, and performance optimization across both marketing and transactional touchpoints.

What You'll Be Doing :

CRM Automation & Customer Journey Management

• Design, build, and optimize automated customer journeys across email, SMS, push notifications, and WhatsApp , tailored to lifecycle stages and behavioral triggers.
• Own the strategy and execution of key journeys, including onboarding, retention, re-engagement, win-back , and transactional communications .
• Continuously refine and evolve journeys based on performance metrics (e.g., open / click rates, conversions, engagement score, churn risk).
• Leverage A / B testing and data insights to improve targeting, message sequencing, timing, and creative across channels.
• Ensure deliverability, compliance (e.g., GDPR, CAN-SPAM), and audience segmentation best practices across platforms.

Cross-Functional & Technical Collaboration

Emerging Channels & Omnichannel Engagement Strategy

Required Qualifications :

Preferred Qualifications :

What We Offer :