Targeted Marketing Manager II
Responsibilities Our Marketing Team creates and optimizes direct-to-consumer marketing campaigns that help drive loyalty and sales. As a Targeted Marketing Manager II, you'll manage and be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push. Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and customer service. Partner-owned means our most important resources people drive the innovation, growth, and success that make Central Market the Greatest Omnichannel Retailing Company. Do you have a : HEART FOR PEOPLE... ability to collaborate with traditional / digital advertising teams? HEAD FOR BUSINESS... financial / ops knowledge to prioritize data-driven plans and make results-based decisions? PASSION FOR RESULTS... drive to set up flawless campaign elements that directly impact budget, forecasting, and closed-loop reporting? We're looking for someone with :
- a bachelor's degree and at least 5 years of experience
- project management, communications, and analytical skills
What is the work?
Management / Project Management :
Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops / manages campaign strategy; owns targeted marketing campaigns and resultsEnsures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reportingCollaborates with stores and Business Managers to understand business needs / opportunity areas to inform campaign strategyCollaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer firstCollaborates with Customer Data Analytics to inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insightsFinalizes creative briefs, marketing plansEnsures adherence with process standards and channel best practicesOversees / adheres to campaign budgetingApplies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisionsRecords / reports on pre- and post-campaign learningsCreates / publishes executive-level summaries, annual plans, and roadmaps to drive awareness and understanding of department-level effortsWhat is your background?
Bachelor's degree in a related field, or comparable experience5+ years of experience in project management, customer reporting, retail operations, and / or traditional and digital marketing channelsDo you have what it takes to be a fit as a Central Market Targeted Marketing Manager II?
Strong working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BIUnderstanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-makingAdvanced skills in MS Office (Word, Excel, PowerPoint) and programs / applications required by the jobAdvanced communication skillsAdvanced analytical skillsAbility to work in a collaborative, dynamic environmentAbility to manage multiple priorities and shift focus between projects / tasksCan you...
Function in a fast-paced, retail, office environmentTravel by car or plane with overnight staysWork extended hours; sit for extended periods