AVP, Rewards Marketing - OnePay

AVP, Rewards Marketing

Synchrony is seeking a bold, entrepreneurial, and data-driven marketer to join our OnePay Marketing organization. This role will be at the center of defining and executing personalized lifecycle marketing strategies that drive activation, engagement, and retention across the customer journey. The ideal candidate will bring a fintech startup mindset - curious, resourceful, and energized by building from zero to scale. This person should be equally comfortable designing customer journeys, partnering with analytics and product teams to unlock personalization, and executing omnichannel campaigns that deliver measurable impact.

Essential Responsibilities include :

• Develop, execute, and optimize personalized lifecycle marketing programs that engage customers from onboarding through long-term loyalty.
• Lead journey design, testing, and automation across email, SMS, mobile app, and digital channels.
• Work directly with OnePay to build a trust-based relationship.
• Partner with Analytics, Product, and Technology to leverage data and behavioral triggers.
• Build and manage multi-channel campaigns.
• Develop creative briefs, campaign calendars, and messaging strategies.
• Collaborate with Loyalty, Digital, and Rewards Product teams.
• Lead A / B testing, measurement, and continuous optimization.
• Manage agency and internal creative partners.
• Ensure marketing compliance and operational excellence.
• Contribute to the broader OnePay growth strategy.
• Perform other tasks as assigned based on business needs.

Qualifications / Requirements include :

Desired Characteristics include :

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas.