Director, Marketing Technologies

Job Description

General Summary :

The Director of Marketing Technologies at Vertex will be responsible for overseeing and managing three functional platform areas : web, marketing automation & customer data platforms, and promotional content management platforms. This role will ensure the effective integration and utilization of platforms such as Aquia, Salesforce Marketing Cloud, Marketo, Tealium, and Veeva Vault PromoMats to drive marketing initiatives and enhance customer engagement. Additionally, this role will be responsible for providing strategic guidance on adopting AI capabilities within our platforms or acquiring complementary platforms to increase efficiencies.

Key Duties and Responsibilities :

Oversee the strategic planning, implementation, and management of web platforms, marketing automation & customer data platforms, and promotional content management platforms.

Lead a team of marketing technology professionals to ensure the successful execution of marketing campaigns and initiatives.

Collaborate with cross-functional teams to align marketing technology strategies with business objectives.

Ensure the seamless integration of Aquia, Salesforce Marketing Cloud, Marketo, Tealium, and Veeva Vault PromoMats with other marketing and business systems.

Monitor and analyze the performance of marketing technologies to identify areas for improvement and optimization.

Stay updated with the latest trends and advancements in marketing technologies to drive innovation and maintain a competitive edge.

Provide training and support to marketing teams on the effective use of marketing technologies.

Manage vendor relationships and negotiate contracts to ensure cost-effective solutions.

Provide strategic guidance on adopting AI capabilities within our platforms or acquiring complementary platforms to increase efficiencies.

Manage relationships with Managed Service Providers (MSPs) to ensure the delivery of high-quality services and solutions.

Provide leadership and mentorship to team members, fostering a collaborative and high-performance work environment.

Conduct regular performance reviews and provide constructive feedback to support professional growth and development.

Oversee budget management for marketing technologies, ensuring efficient allocation of resources and cost-effective solutions.

Knowledge and Skills :

Strong understanding of marketing technology platforms and their integration with other business systems

Excellent leadership and team management skills

Ability to collaborate effectively with cross-functional teams

Strong project management skills with the ability to manage multiple projects simultaneously

Knowledge of AI capabilities and their application in marketing technologies.

Strong understanding of Global privacy and consent regulations such as GDPR, CCPA and ePrivacy

Ability to clearly articulate requirements, identify gaps, mitigate issues, and reach consensus

Excellent communication skills, including the ability to effectively translate complex technical requirements for business stakeholders

Ability to stay abreast of industry and technology trends

Ability to work in a fast-paced environment with the ability to adapt and change to business priorities

Problem-solving mindset and a proactive approach to challenges

Strong attention to detail and organizational skills.

Ability to think strategically and drive innovation.

Education and Experience :

Bachelor's degree in Marketing, Information Technology, Business Administration, or a related field. A Master's degree is preferred.

Minimum of 10 years of experience in marketing technology or related role

Proven experience in managing and overseeing web platforms, marketing automation & customer data platforms, and promotional content management platforms.

Experience with Aquia, Salesforce Marketing Cloud, Marketo, Tealium, and Veeva Vault PromoMats is highly desirable.

Demonstrated project management abilities, including prioritization, time management, and adherence to deadlines

Experience gathering business requirements and translating them into prioritized product capability roadmaps

Demonstrated experience managing vendors, including application vendors, managed service providers and development teams

Experience collaborating with on and off-shore agile development teams, as well as communicating with various stakeholders with varying degrees of technical aptitude

Experience with integration patterns, data architecture and APIs

Strong problem-solving skills and the ability to work in fast-paced environments

Life Science or Pharmaceutical Industry experience preferred

Pay Range : $188,800 - $283,100

Disclosure Statement :

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation :

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status :

In this Hybrid-Eligible role, you can choose to be designated as :

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

1.

• Hybrid : work remotely up to two days per week;

or select

2.

On-Site : work five days per week on-site with ad hoc flexibility.

Note : The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and / or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com

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