Associate Manager, Integrated Marketing Communications - BWW

This role will serve as a key part of the Integrated Marketing Communications team, leading briefing, creative development and traffic of social and digital advertising designed to drive consideration and conversion for the Buffalo Wild Wings brand. The ideal candidate thrives in a fast-paced environment, juggling multiple projects with enthusiasm and a detail-oriented mindset.

This full-time position reports to Manager, Integrated Marketing Communications and sits within the IMC group of the Buffalo Wild Wings marketing team. The role is located at the Inspire Brands Global Support Center in Atlanta, GA.

Responsibilities :

Brief and Creative Development

Work directly with Maverick Studios (our internal creative agency) and Anomaly (our agency of record) to lead the development of digital and social advertising

Lead the development of briefs and briefing meetings

Evaluate creative to ensure it aligns with the brief and program objectives

Give strategic, clear and actionable written and verbal creative feedback

Lead the development of lo‑fi social assets from concepting through production

Partner with cross‑functional teams and creative agencies to ensure consistency across various advertising touchpoints

Provide recommendations on creative rotations and communications strategies

Be the source of social platform best practices, trends and competitive knowledge

Work with Maverick, MS&P and Biddable to traffic creative

Present creative in creative tabletops

Support advertising managers on 360 omni‑channel programs (recapping creative feedback, competitive research for activation window briefs, leading food orders for productions etc.)

Lead the development of search and PMAX copy and assets

Support Manager, IMC on production budget tracking

Media Optimization and Measurement

Work with our in‑house biddable team to ensure we are keeping track of our media performance and optimizing accordingly

Understand tactical media plans and ensure we have the right mix of assets to adequately support our plans

Requirements :

4 Year Degree Preferred

3‑6 Years of experience in Marketing

Team player; collaborative, trustworthy

Excellent oral and written communication skills

Ability to provide thoughtful, clear and actionable strategic feedback on creative

Understanding of current media landscape

Ability to set goals, determine priorities, plan, organize and follow through on assigned responsibilities

Excellent project management skills

Ability to make recommendations and decisions in a timely manner

Ability to work independently and as a member of a team

Ability to work effectively in a fast‑paced, ever‑changing environment

Time management skills

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