Growth Marketing Coordinator

Growth Marketing Coordinator

The company : Birdy Grey

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person's life : their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

The Opportunity : Growth Marketing Coordinator

Reports To : Digital Marketing Director

Location : US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.

The Growth Marketing Coordinator will be responsible for supporting the day-to-day execution and optimization of our Paid Social channels, with opportunities to expand channel expertise, to help scale our overall marketing program. This person will partner with internal and external teams to ensure that each marketing channel aligns with current business and marketing needs. This role will involve cross-functional communication between Marketing, Brand, Creative, Tech, and Merchandising teams.

Scope Of Responsibilities

• Support the Digital Marketing team's strategy, vision, and roadmap to generate high quality conversions via Paid Social channels
• Manage day-to-day campaign operations of Paid Social marketing channels
• Execute campaign and creative builds in-platform and align bidding and budget optimizations
• Collaborate with creative partners on ad creative assets and ideation
• Own ad creative request submissions
• Keep internal stakeholders and vendors informed on project status and details
• Implement testing initiatives in key areas such as creatives, ad copy, landing pages, audiences, and placements
• Regularly analyze campaign performance, summarize learnings, and present actionable insights to cross-functional teams
• Research and stay informed on the competitive landscape and emerging industry trends
• Partner with teams across the business to support new initiatives and build ideas for our own optimizations

The Right Candidate : Qualifications & Personal Attributes

Education : Bachelor's Degree Required

Experience / Requirements :

Nice To Haves

Why Birdy Grey : Benefits & Perks

Highlights

Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.