Director, Visual Merchandising - Banana Republic Factory

About the Role

This position leads the Factory HQ Visual Merchandising teams and is responsible for the development and implementation of visual direction that drives the overall brand positioning and seasonal messages for Banana Republic Factory. This role is accountable to all VM strategies at the brand level and owns the decision making for the business. What You'll Do

• Lead cross-functional collaboration with Global Brand, Design, Marketing, Merchandising, Digital, and Field teams to ensure visual execution & strategies are aligned with global brand positioning, evolving consumer insights, and operational objectives.
• Spearhead the alignment of assorting and store mapping processes, streamlining product assortment and key storytelling moments to drive clarity and efficiency ahead of the buying cycle.
• Thrive at evaluating complex, dynamic situations, synthesizing internal and external data to prioritize, analyze, and validate strategic decisions that impact both short- and long-term business outcomes.
• Champion adaptability and agile leadership, guiding high-performing teams through shifting business priorities and organizational change while maintaining focus, creativity, and accountability.
• Work alongside heads of design & merchandising during seasonal strategy and alignment to ensure compelling & cut through product presentations are balanced with financial business needs
• Partner with merchandising & allocation team on store distros & assortments
• Partner with creative marketing team to concept seasonal seasonal assets for windows & in-store, as well as promo messaging & placement
• Lead VM mapping process with team, ensuring big ideas & destination categories cut through in store set
• Leads monthly kick-off with VM team, as well as sign-off with leadership, and download of information to field teams
• Lead planning of new stores, conversions, and refreshes from flow & fixture placement to creative propping & marketing needs
• Manage fixture sourcing and rollouts with partnership from store design, procurement, and store operations.
• Develop new fixtures and display elements as needed with partnership from key cross-functional partners.
• Responsible for communicating any HQ VM directives in partnership with cross functional teams to drive business and inform field teams.
• Responsible for leading and developing high-performing Visual Merchandising teams at HQ and in the Field in partnership with Head of Stores.
• Develops and maintain Visual Presentation Standards.

Who You Are