Job Description
Job Description
Overview :
We are seeking an experienced Performance Analyst to craft strategic, insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.
Key Responsibilities :
- Analyze campaign performance across paid search, paid social, programmatic, CTV / OLV, and digital publications
- Develop narrative-driven reporting decks or summaries that connect data to strategic objectives
- Collaborate with internal teams to gather context and align insights with client goals
- Provide optimization recommendations based on performance trends
Time Allocation During the Month
Week 1 : 2–3 hours (briefing, ramp-up)Week 2 : 4–5 hours (heavier lift)Week 3 : 4–5 hours (heavier lift continues)Week 4 : 1–2 hours (light wrap-up)Requirements :
5–8 years experience in digital media strategy, planning, or performance analysisHands-on experience with media platforms like Google Ads, Meta, DSPs, and publication-based media buysStrong understanding of performance storytelling and media KPIsIndustry experience in eCommerce, healthcare, ticketed events, or similar verticals is highly preferredProven ability to synthesize data into executive-level insights and recommendations
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