Sr Director, Global Product Marketing - Molecular Panels

Description

Position Summary

The Senior Director, Global Product Marketing - Molecular Panels leads the development and execution of the global strategy for molecular panels, ensuring bioMerieux's portfolio delivers high-quality, innovative, and customer-centric solutions. This role translates market and customer insights into actionable product strategies, guiding R&D and cross-functional partners to align innovation with business growth. As a key member of the Molecular Franchise leadership team, the Senior Director ensures strategic coherence across the portfolio and plays a pivotal role in shaping the future direction of the franchise. This position drives impact by bridging science, market understanding, and commercial success to advance the company's mission in molecular diagnostics.

Primary Duties

• Define the global marketing strategy for molecular panels, ensuring alignment with the company's innovation and growth objectives.
• Lead portfolio planning and prioritization, identifying high-potential opportunities based on market trends, customer insights, and competitive dynamics
• Translate customer and clinical needs into product requirements, collaborating with R&D to shape development priorities and ensure market relevance.
• Drive innovation by anticipating emerging technologies and evolving diagnostic practices to guide new panel concepts and business cases.
• Ensure product quality and differentiation by integrating performance, usability, and workflow excellence into product definitions.
• Collaborate closely with PMO and R&D (and other stakeholders) to ensure project timelines, resources, and development milestones align with business goals.
• Partner with Medical Affairs and Market Access to incorporate clinical validation and health economics considerations early in product development.
• Lead voice-of-customer (VOC) and market research programs to maintain a deep understanding of evolving customer needs and adoption barriers.
• Develop business models and value propositions that demonstrate clear clinical and economic value to customers and stakeholders.
• Support strategic planning and long-range forecasting, providing market assumptions and input to the Franchise Strategic Plan (StratPlan).
• Collaborate with regional and downstream marketing teams to ensure a seamless transition from development to commercialization.
• Monitor market performance and competitive activity to adjust strategies and maintain portfolio leadership
• Lead and develop a high-performing global team, fostering a culture of innovation, accountability, quality, and customer centricity.
• Represent the franchise in cross-functional governance bodies, ensuring alignment across R&D, commercial, and operational teams for successful product launches and lifecycle management.
• Perform all work in compliance with company quality procedures and standards.
• Performs other duties as assigned.

Education & Training

Experience

Knowledge, Skills, and Abilities

Working Conditions & Physical Requirements

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BioMerieux Inc. and its affiliates are Equal Opportunity / Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant's identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMerieux's or its affiliates' application process by contacting us via telephone at (385) 770-1132, by email at [emailprotected] , or by dialing 711 for access to Telecommunications Relay Services (TRS).