Marketing Analytics Lead

About us

Our mission is to reinvent the way people learn, starting with language.

Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket : a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages.

Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.

About this role

As the Lead for Marketing Analytics at Speak, you’ll own the systems, insights, and experimentation frameworks that power our global growth. You’ll be the key analytics partner to our Growth teams globally —responsible for everything from performance modeling to measurement infrastructure to media investment strategy.

This is a rare opportunity to build the next phase of the Marketing Analytics function at Speak with a high degree of autonomy and ownership. We’re looking for someone who is not just analytically sharp but also deeply strategic—a builder who can scale systems and generate insights that shape the full funnel roadmap across marketing, growth, and growth product.

What you’ll be doing

Own and evolve

Speak’s global marketing analytics function, including dashboards, attribution, experimentation, and incrementality / MMM.

Partner with growth globally teams

to guide investment decisions across performance, CRM, brand (TV, OOH), ASO / SEO, influencer, and offline channels.

Design and manage the analytics infrastructure

that supports accurate, fast, and scalable insights across markets and platforms

Build and operationalize frameworks

for measuring CAC, LTV, ROI, incrementality, and media efficiency.

Accelerate experimentation velocity

by supporting the design, execution, and analysis of A / B and market-level tests across creatives, lifecycle, and product surfaces.

Collaborate cross-functionally

with product, engineering, and finance teams to identify levers for acquisition, retention, and monetization.

Shape forward-looking strategy

by analyzing media fatigue, market saturation, and competitive benchmarks.

Hire and mentor junior team members,

scaling the team alongside the business

What we’re looking for

5–7+ years of experience

in high-performance analytics roles, with at least 3 years focused specifically on growth or marketing analytics.

Deep familiarity with

multi-channel marketing measurement , including attribution systems, LTV / CAC frameworks, and MMM / incrementality testing.

Expertise in

SQL , plus hands-on experience with BI tools like

Mode ,

Looker , or

Tableau .

Experience designing and running

marketing and pricing / packaging experiments

(creative tests, landing pages, CRM, geo tests, etc.).

Demonstrated ability to influence growth, product, finance, and marketing stakeholders with clear, actionable insights.

Strategic mindset—someone who can

zoom out and prioritize , not just execute analyses.

Clear, compelling communicator who can explain complex ideas to non-technical audiences.

Bonus points for

Experience working on multi platform

consumer subscription or mobile app

products

Exposure to

marketing mix modeling (MMM)

and brand measurement

Proficiency in

Python

or

for deeper modeling or statistical analysis

Prior experience building out marketing analytics functions from scratch

Global growth experience or exposure to multi-geo go-to-market strategies

Why work at Speak

Join a fantastic, tight-knit team at the right time : we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.

Do your life's work with people you’ll love working with : we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.

Global in nature : We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.

Impact people's lives in a major way : Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

#J-18808-Ljbffr