Director of Sales

Overview

Hayward Holdings Inc. (NYSE "HAYW") is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control and energy solutions at our company owned facilities. Headquartered in Charlotte, North Carolina, Hayward also has facilities in Tennessee, Arizona, and Rhode Island as well as Canada, Spain, France, Australia, and China.

The Director of Sales manages and oversees the sales and team development for the Frostbelt (Midwest, Northeast, and Mid-Atlantic). Their duties include developing and executing plans to meet sales targets and providing leadership, direction, and decision-making to maximize business results and achieve volume and profit objectives. The Director of Sales is responsible to deliver top line goals while managing cost. Their responsibility includes access to market and ensuring we have the right mix of distribution and dealer direct accounts to successfully achieve our revenue and share growth goals.

Responsibilities

• Develop and execute strategic plans to achieve sales targets, including access to market and channel strategy for the assigned region
• Communicate sales goals to ensure the overall regions growth targets are achieved
• Build and maintain long-lasting relationships with customers while partnering with them to understand their business objectives and needs.
• Understand industry-specific trends.
• Effectively communicate value propositions through presentations and proposals.
• Manages remote sales team throughout the region who call on distributors, dealers, builders, OEMs, and prospective customers to obtain new business and expand existing business with the assistance of Zone Managers.
• Also may personally conduct sales activities in a specific territory within the region. Will assign sales territories and districts to Territory Zone Managers and Sales Representatives in the areas.
• Directs staffing, training, and performance evaluations to develop and control sales programs.
• Coordinates sales distribution by establishing sales territories, quotas, and goals.
• Analyzes and controls expenditures of the assigned regions to conform to budgetary requirements.
• Develops and implements an annual sales plan for the region, including sales strategy, to maximize the return from the region's assigned accounts/geographic area and to meet the region's sales quotas established by the Vice President, Sales.
• Develop a robust strategic grasp of the market to provide an actionable competitor intelligence to the team regularly
• Coach and Develop Zone Managers for effective sales management, SalesForce acumen, Channel sales strategies, programs, and Commercial policies
• Define and implement Account/Regional targets for Sales and profitability growth across the regions.
• Engage and manage customer relationships at the most senior stakeholder levels
• Provide clear direction to sales teams and prioritization of sales growth initiatives, including evaluation of KPI's, results, and quarterly achievements
• Prepares monthly progress reports, monthly itinerary, weekly call reports, and weekly expense reports on time and submits to Vice President, Sales.
• Manage relationships with key internal stakeholders and peers, including Trade Marketing, Product Category Management, Sales Operations, and Sales Forecasting.
• Performs other duties as assigned by the Vice President, Sales.

Qualifications

Capabilities/Qualifications:

• Excellent written and verbal communication skills
• Excellent listening to articulate the distinct aspects of services and products
• Knowledge of how to develop client-focused, differentiated, and achievable solutions
• Understanding of how to position products against competitors

Education / Experience:

• A. /B.S. in Business preferred and ten years of progressive responsibility in sales Leadership in the management of large customers and teams, with a proven track record of providing strategic account development through multiple channel environments.

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