Integrated Media Lead

Integrated Media Lead - Fat Earth

Role Type : Full-Time Reports To : Director of Growth (Fat Earth) Location : Remote / Hybrid (with availability for client meetings and collaboration sessions)

Role Overview

Fat Earth, a performance marketing agency specializing in media buying, lifecycle marketing, and performance creative, was acquired by Red Antler in 2024 to strengthen the combined offering of brand and growth expertise.

Red Antler is renowned for building category-defining brands through strategy, design, and storytelling, while Fat Earth brings deep channel, performance, and data-driven marketing capabilities.

The Integrated Media Lead will act as Fat Earth's primary liaison to Red Antler, operating at the intersection of both agencies to ensure our partnership delivers collaborative value to shared clients. This role is responsible for embedding growth strategy and channel execution into Red Antler-led engagements from the very beginning.

By aligning workflows, surfacing new opportunities, and activating Fat Earth's internal resources, the Integrated Media Lead ensures clients experience the full value of an integrated brand and performance solution delivering not only breakthrough creative, but also scalable business outcomes.

Key Responsibilities

Collaboration & Project Integration

• As part of the Fat Earth Growth Team (Paid Media), you will work closely with Red Antler's New Business, Client Director, and Strategy teams to evaluate all incoming Red Antler scopes of work, surfacing strategic client recommendations, risks to Red Antler, and opportunities to Fat Earth.
• For each selected Red Antler Client / SOW, you will be responsible for articulating to both teams :
• Where Red Antler may have unaddressed considerations regarding the implications of performance marketing needs.
• Where there are opportunities to strengthen the impact of Red Antler's work by leveraging Fat Earth's performance marketing acumen (ie. Measurement and Analytics, Media Planning, eCommerce, Performance Marketing, and Creative best practices)
• Where there are immediate and long-tail opportunities for Fat Earth to assist these clients in the execution of their performance strategies.
• Work with project managers from both agencies to define workflows, critical paths, and integration points to ensure Fat Earth's contributions work within Red Antler timelines.
• This is a highly-collaborative role that will require you to work on complex client strategies which are supported by a diverse suite of industry experts.

Internal Resource Coordination

Execution & Strategic Contribution

Business Development Support (as bandwidth allows)

Qualifications & Skills

Required

Preferred

What Success Looks Like for You :

Why This Role Matters

The integration of Red Antler and Fat Earth in 2024 created a unique opportunity to deliver both world-class brand building and best-in-class performance marketing under one roof. Clients no longer need to choose between breakthrough creative and measurable growth together, we bring both.

The Integrated Media Lead is the key to unlocking that promise. By embedding performance insights, channel strategy, and tactical execution into Red Antler's brand and creative process, this role ensures every engagement is set up not just for launch, but for long-term scale. Acting as the connective tissue between the two agencies, the Integrated Media Lead helps clients realize the full value of our partnership : brand clarity, creative excellence, and the performance discipline required to grow faster and smarter.