Dir of Mobile Marketing, Greensboro - Winston Salem - High Point, NC

Job Description

Job Description

Help Lead the Future of Wireless at Zirrus

At Zirrus, we’re shaking things up in telecom—and Mobile is a huge part of that. We're hiring a commercially minded, digitally fluent marketing leader to take full ownership of the Mobile business.

From plan design and pricing to sales enablement and new product launches, you’ll be the go-to person behind everything that drives creative omni channel campaigns, subscriber growth and commercial performance. If you have proven experience in driving results and thrive in fast-moving environments, this is your shot.

This is a high-impact hybrid role ideal for someone ready to step into true ownership and help shape the next wave of wireless growth in the Southeast.

What You’ll Do

• Drive the Mobile Growth Plan : Own go-to-market strategy including campaigns, in-store promotions, sales programs, and lifecycle initiatives.
• Lead Pricing & Plan Strategy : Shape our residential and business mobile service offerings—including plan tiers, device bundles, and seasonal offers that drive value and differentiation.
• Set the Creative Direction : Partner with internal and external creative teams to develop compelling campaign concepts, messaging, and visuals aligned to brand and business goals.
• Shape Media Strategy : Guide media planning and channel mix decisions that drive acquisition efficiently across digital, social, and traditional platforms.
• Elevate Digital Marketing : Leverage your experience to lead digitally driven strategies—from paid media to conversion funnel optimization.
• Boost Retail Performance : Develop merchandising and planogram strategies for mobile devices and accessories. Create materials that support in-store conversion and frontline selling.
• Equip the Sales Team : Deliver sales enablement tools and training that help our retail team close more confidently—including talk tracks, FAQs, and objection handling.
• Unlock New Channels : Identify and test new customer acquisition routes, including eCommerce digital platforms beyond our current store footprint as well as expanding home delivery.
• Collaborate with Planning and Analytics : Partner with cross functional analysts to glean insights from CRM and customer data to inform future marketing and retention initiatives.
• Track What Matters : Own the mobile P&L and subscriber KPIs. Use performance data to guide decisions and quickly optimize underperforming efforts.
• Launch What's Next : Lead rollout of new mobile products and services in partnership with Product, Sales, and Retail teams.
• Design Incentive Programs : Work with Sales and Finance to shape bonus, spiff, and commission structures that reward smart growth.

Who You Are

What You Bring / Qualifications

Working Conditions & Physical Requirements

Why Zirrus

If you're ready to pivot into a high-growth industry, lead the charge and put your stamp on a business with room to grow— we're ready for you.