Marketing Analyst, Paid Media

Marketing Analyst, Paid Media

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. The Services Advertising team at Apple is responsible for cultivating awareness, building product education, and driving new customer acquisition across Apple's full suite of first party services through a variety of marketing channels. We are looking for an experienced Marketing Analyst to help identify key drivers of business metrics and optimize our campaigns in partnership with our in-house activation team.

In this role, you will be supporting our paid digital advertising function, developing analytics projects from conception to completion. In partnership with our Martech team and in-house activation team, you will develop reports, measurement plans, and requirements. The data and insights team within services advertising supports all lines and sit within the digital marketing and advertising function. You will compile cross-channel reporting data, as well as communicate key insights, offering recommendations to stakeholders. The Services Digital Advertising team is responsible for driving new customer acquisition as well as cultivating awareness and education through a variety of paid digital marketing channels. You will also be responsible for evaluating and summarizing performance of display, SEM, and paid social digital campaigns, as well as identifying and surfacing new opportunities. Additionally, you will work with Martech, Strategy, Activation, and other Analytics teams to develop testing plans and validate MMM's that drive innovation. Your ability to concisely communicate learnings will provide Marketing and Activation teams with a clear understanding of our performance within the Paid Digital landscape. You'll also be working with Measurement Instrumentation, Media Ops, and Ad Ops teams to ensure data hygiene. You'll have experience defining and measuring short-term and long-term marketing success across multiple channels, identifying primary and secondary KPIs, and have a strong passion for data storytelling. Your ability to digest media strategy, analyze data, and create a story that speaks to the needs of the business will be key in driving the success of our strategies and campaigns.

Minimum Qualifications

• 5+ years of experience in Marketing Analytics with emphasis on digital paid media metric, business insights and strategic communication
• Thorough understanding of digital media metrics, both from a brand and direct response perspective - digital subscription business experience is preferred
• Expertise in digital advertising / marketing attribution, measurement, and cross-channel measurement (display + SEM + paid social + affiliate channels)
• A track record of developing concise and significant analytic objectives from general business goals
• Strong Proficiency in statistical analysis and programming - SQL, Python or R.
• Strong Proficiency with databases including SQL queries and visualization tools (e.g. Tableau)
• Meticulous attention to detail, an ability to collaborate effectively between business and data groups
• Excellent data visualization and storytelling skills
• Excellent written and verbal communication skills and keen ability to synthesize complex data points
• Strong troubleshooting skillset for data discrepancies and an understanding of data pipelines

Preferred Qualifications

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,400 and $210,800, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including : Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

Apple accepts applications to this posting on an ongoing basis.