Vice President, Finance and Operations (New York)

ABOUT WIP

Wip delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people and fuels their days.

Our Opportunity

The $120B+ U.S. caffeine market is massive and stagnant dominated by outdated formats that no longer match how people live. Wip is here to change that. Our products offer modern consumers a new way to access energy : easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

Wip is rewriting the rules of energy. We are seeking a hands-on, operationally-minded Vice President of Finance & Operations to lead the companys financial backbone and operational engine as we scale.

This executive will lead financial management, controllership, and end-to-end supply chain (including outsourced manufacturing and fulfillment). You will be responsible for ensuring Wip operates with financial discipline, operational excellence, and the right infrastructure to support rapid growth.

This is a critical leadership role for someone who thrives at the intersection of finance, operations, and executionbringing structure to complexity, and partnering closely with the CEO and leadership team to scale a modern CPG brand with ambition and precision.

KEY RESPONSIBILITIES

Financial Leadership & Controllership

• Lead core finance functions including controllership, financial operations, budgeting, reporting, and audit.
• Own company-wide forecasting, cash planning, and scenario modeling to support disciplined growth.
• Build systems and tools that provide real-time visibility into performance, spend, and financial KPIs.
• Maintain fiscal rigor and compliance while enabling speed and innovation.
• Manage operational and liquidity risk with a forward-looking lens.

Financial Planning & Business Analytics

Operations & Supply Chain

Execution and Cross-Functional Leadership

Board Strategy & Capital Deployment

QUALIFICATIONS