Member of Marketing, Growth

Member Of Marketing, Growth

At Anchorage Digital, we are building the world's most advanced digital asset platform for institutions to participate in crypto. Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.

The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com.

We are looking to add a Member of Marketing, Growth to our team. As our product offerings continue to expand, we are adding to our demand generation efforts. You will be responsible for paid and organic search, AI search, data-driven campaign orchestration, growth experimentation, web conversion rate optimization, website maintenance, as well as support for account-based marketing. This role comes with an opportunity to work with a world-class team and make a significant impact in Anchorage Digital's growth.

Technical Skills :

• Architect, implement, monitor, and optimize paid search campaigns; test channels including listing sites and digital out-of-home; define goals and objectives for prospecting and lead generation
• Run website conversion rate optimization including web personalization to tailor marketing website experiences to specific client segments, and perform A / B or multivariate tests to drive conversions
• Establish a scientific and data-driven growth experiment methodology for continuous improvement of conversions
• Lead organic SEM / SEO by influencing SERP via keyword and semantic analytics
• Conduct research to help develop account-based marketing targets and contact lists
• Experience with and exposure to growth experiment methodologies in B2B SaaS, fintech, or growth-stage startups
• Maintain website performance to position anchorage.com and other digital properties as industry-leading marketing benchmarks in financial services

Complexity and Impact of Work :

Organizational Knowledge :

Communication and Influence :

You May Be A Fit For This Role If You Have :

Although Not A Requirement, Bonus Points If :

About Anchorage Digital : Who We Are

The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. As a diverse team of more than 300 members, we are united in one common goal : building the future of finance by providing the foundation upon which value moves safely in the new global economy.

Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at workregardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.

Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements.